The Secret to Business Immortality: The Impact Business Life Cycle

By Mariflor Discutido -Cruz

This book is intended to guide entrepreneurs to adapt, practice, and share a unique shift to The Classic Business Life Cycle paradigm using impact-driven business sustainability strategy. The bottom line is creating a positive impact to the company (product, sales, profit, etc.) and stakeholders (employees, management, community etc.) through business by introducing The IMPACT Business Life Cycle, The SECRET to BUSINESS IMMORTALITY.

• Language: English
• Publisher: Xlibris US
• Release date: May 27, 2014
• ISBN: 9781499006872

Mariflor Discutido -Cruz

Memot is an entrepreneur, a business consultant, and a global business marketing manager in nine countries (Philippines, U.S.A., Australia, Japan, S. Korea, China, Taiwan, Thailand, and Indonesia) for more than ten years. She studied Business Administration/Global Business Marketing/Business Basics/Project and Program Management in four countries (Philippines, U.S.A., Australia, and Japan). She was mentored by her ninong Henry, known as The Tiangge King (Tiangge—Philippine term for flea markets, bazaars, swap meets), from age seventeen and have participated to more than a hundred trade events since then. She eats, breathe, and sleep business since she existed in her mother’s womb. For her, what’s important is to get this message across…for every entrepreneur in this planet to adapt, practice and share the IMPACT Business Life and change the world. It was during her short stint at Chaffey College, California studying Global Business Marketing for her Honors Program Project that she finally completed this unique Business Model. Drawing inspiration from Sheryl Sandberg's book...this is her "leaning in". Her LIFE Goal: To create a positive impact through business, one country at a time. for more information about the author and this book log-on to www.globalbusinessimpactusa.com.

Book preview

Copyright © 2014 by Mariflor Discutido - Cruz. 622354

ISBN:

Softcover 978-1-4990-0690-2

Hardcover 978-1-4990-0696-4

EBook 978-1-4990-0687-2

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the copyright owner.

Rev. date: 05/28/2014

To order additional copies of this book, contact:

Xlibris LLC

1-888-795-4274

www.Xlibris.com

[e-mail]

Contents

INTRODUCTION

MEANING

PART ONE: The Paradigm/The Classic Business Life Cycle

The Classic Business Life Cycle Stages

Introduction

Growth

Maturity

Decline

Matching the Sales Force Structure to The Classic Business Life Cycle

PART TWO: The Paradigm Shift/The IMPACT Business Life Cycle

The IMPACT Business Life Cycle Stages (BI.IG.S)

Business Introduction

IMPACT Growth

IMPACT Growth Stage Indicators

Measurable impact to profit and sales.

Positive impact to employees.

Purpose-driven business impact to community.

Sustainability

IMPACT Sustainability Strategies

IMPACT Integration

IMPACT Marketing

Matching the Sales Force Structure to the IMPACT Business Life Cycle

PART THREE Business Immortality Adaptation and Monitoring Tools

CONCLUSION

IMPACT Business Definition of Terms

IMPACT Quotes

The IMPACT Business Life Cycle REFERENCES

IMPACT Business Life Cycle Memorandum of Understanding

About the Author

SUMMARY

This book is intended to guide entrepreneurs and aspiring entrepreneurs