The Barrows Popularity Factor

By Robert M. Barrows

The Barrows Popularity Factorstyle='font-size:11.0pt;mso-bidi-font-size:12.0pt'> explains how businesses of
all kinds can now measure the effectiveness of their advertising with an
easy-to-use mathematical formula called The Barrows Popularity Factor.

The formula actually lets you quantify the
relationship between your advertising and sales. Advertisers can use it to test
and compare advertising copy and media, better, faster and less expensively
than any other method.

It can give you more of the information you need to
help you fine-tune your marketing to help you increase your sales, increase
your profits and decrease your risk! You can read the whole booklet in about an
hour, and all the math can be done in moments, by one person with just a simple
calculator. Anyone who spends any money on any advertising anywhere should read
this booklet immediately.

• Language: English
• Publisher: AuthorHouse
• Release date: May 31, 2001
• ISBN: 9780759613218

Robert M. Barrows

Robert Barrows is the President of R.M. Barrows, Inc. Advertising and Public Relations in Burlingame, California. The company was established in 1980. Prior to that Barrows was a Vice-President of another ad agency, and prior to that, he sold advertising time for CBS radio and worked in Hollywood for a variety of entertainment companies. His first job in show business was as a production assistant on The Steve Allen Show in 1971. He is a graduate of Northwestern Universitys School of Speech (June 1971) with a major in Radio, TV and Film. Over the years he has hosted his own radio talk show, produced hip-hop songs and his hobbies include sculpture and white water rafting.

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© 2001 Robert M. Barrows. All rights reserved.

No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author. Published by AuthorHouse 07/31/2018

ISBN: 978-0-7596-1321-8 (e)

Any people depicted in stock imagery provided by Getty Images are models, and such images are being used for illustrative purposes only. Certain stock imagery © Getty Images.

Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

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TABLE OF CONTENTS

Explanation of the calculations

Benefits of using I he Barrows Popularity Factor to measure the effectiveness of advertising

How to use I he Barrows Popularity Factor to test and compare different advertising copy find