Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site

By Jon Smith

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace.

With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by

• Registering with Google
• Coming up with the best keywords
• Thinking like your customers
• Making your site totally accessible
• Using metadata to your advantage
• Advertising on the Web
• Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world’s most utilized search engine.

• Language: English
• Publisher: McGraw-Hill Education
• Release date: Oct 2, 2009
• ISBN: 9780071713276

Jon Smith

JON SMITH is an associate professor of English at Simon Fraser University. He is coeditor of Look Away! The U.S. South in New World Studies and is coeditor with Riché Richardson of The New Southern Studies series.

Book preview

Reviews for Be #1 on Google

[librarythingaliba · Rating: 3 out of 5 stars]

This book was good, although a little below my saturation point in search engine optimization research. A great book for starting a foray into SEO. It does make an interesting point that google may favor google-related websites, such as blogs on Blogger, sites with AdWords, etc.