Summary of Scott Adams' Win Bigly

By IRB Media

Get the Summary of Scott Adams' Win Bigly in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.

The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.

• Language: English
• Publisher: IRB Media
• Release date: Nov 29, 2021
• ISBN: 9781638159339

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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Insights on Scott Adams's Win Bigly

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 1

#1

Enlightenment can be risky, especially when your old worldview is shattered. Millions of people went crazy during the 2016 election cycle, and this was due to Trump’s persuasion skills.

#2

People will rationalize why their actions aren’t in accordance with their beliefs. For example, if you believe you are a smart person but do something incredibly stupid, your brain will generate a delusion to rationalize the discrepancy.

#3

In 2016, author and humorist Scott Adams made a public prediction that Trump would win in a landslide. Adams knew Trump’s persuasion skills better than anyone, and believed he was a Master Persuader.

#4

The book is divided into three parts: the limits of the human brain to perceive reality, how to persuade people, and how to apply persuasion to the Donald Trump presidency.

#5

Persuasion is all about the tools and techniques of changing people’s minds, with or without facts or reason. Trump’s Twitter followers were with him from the very beginning, and they continue to have his back.

#6

Trump used the intentional wrongness persuasion play often, and it seemed to work every time. It even works when you know he’s doing it.

#7

Trump’s campaign promise that he would build a wall on the US-Mexico border was met with confusion by the public and the media. So they fact-checked him, putting together cost estimates and criticizing him for not understanding that it couldn’t be a wall the entire way.

#8

Trump’s wall was a collection of