Guerrilla Marketing and DIY Distribution for Your Book IN A DAY
By Darin Jewell and Conrad Jones
()
About this ebook
If you want to sell and market your book quickly and inexpensively, you need to be creative in terms of choosing which retail and promotional paths to take. For starters, you can easily organise a good book trailer. This book explains how to get started, outlines which software platforms are available to you to do so, and details how to add sound and music to your imaginative trailer. Another way to raise money to cover the cost of production and promotion is to upload your book project to a site called Kickstarter, which offers you unique opportunities to secure sponsorship. Furthermore, you can raise awareness of your book by launching a literary-related competition of some sort. These are all various forms of guerrilla marketing, using low-cost unconventional means to sell and market your book.
Still thinking outside the box, which is what imaginative writers do all the time, you can distribute your own books rather than wasting a lot of time, money and energy trying to find a mainstream book distributor to do it for you. In this book, we explain how to distribute your book yourself both online and off, how you can write articles for eZines (online magazines) and how you can sell your book on your website through reciprocal e-tail (online retail) links.
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Guerrilla Marketing and DIY Distribution for Your Book IN A DAY - Darin Jewell
GUERRILLA MARKETING AND DIY DISTRIBUTION FOR YOUR BOOK IN A DAY
When it comes to marketing your book you have to appreciate just how many books are being published every day. There are thousands of new books released daily, which means that you have to think outside of the box sometimes to attract readers’ attention. You have to make your book stand out from the crowd. In this chapter, we look at some different tactics for attracting new readers to your books. They is by no means a magic wand by which to become a bestseller, more a novel way to catch the eye of readers browsing through the plethora of good reading material available at bargain prices.
Make a Good Book Trailer Yourself
If you think it is too daunting for you to make your own book trailer, think again. Anyone can do it. Besides, it’s fun and easy once you get the hang of it. First, what is a book trailer? Much like a film trailer, it is a short video advertisement of a book, also commonly referred to as a book video or a book teaser. It can be done in various formats and if you are particularly keen, you can do different ones in each format. It can be acted out by family and friends, or by professional actors if you have the budget for a full professional production trailer (although it is not really necessary). You can have flash videos, animations or simple still photos set to music with text conveying a story.
Book trailers, book videos, book teasers, you name it, are one of the fastest growing, powerful trends in promoting books by way of the internet. Of course, the cheapest and easiest way to reach your target audience and generate sales is via video-sharing sites, websites, blogs, social-networking sites and book-related sites. It can cost you nothing to do it. With the help of a few simple free software applications, all you need to do is dragging and dropping images related to your book into the software’s story timeline. Then you add video effects and transitions, and finally music or sound effects.
Getting started
This is how you get started. First, go to YouTube (www.youtube.com), or any of the video-sharing sites listed below, type in book trailers
and observe other trailers on these sites before creating your own. This will give you a good feel for what you may want to include in your video trailer. Here are two good examples from William Coles:
http://www.youtube.com/watch?v=F7oUrnWiZRk
http://www.youtube.com/watch?v=FnDq3a3OObw
Choosing your software platform and images
Next, decide on what computer software you will use. You may use the following software to create your book trailer:
Windows Movie Maker
PhotoStory
Stupeflix
PhotoShow
You might want to choose Windows Movie Maker.