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Summary of Lawrence Ingrassia's Billion Dollar Brand Club
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Please note: This is a companion version & not the original book.
Book Preview: #1 On March 6, 2012, Michael Dubin launched the video series for his start-up, Dollar Shave Club. The video series was uploaded to YouTube, and within a minute and a half, the site was experiencing server issues because of the high traffic.
#2 King C. Gillette, the founder of rival razor company Gillette, was a businessman by nature. He invented the safety razor in order to make money, and his company was able to succeed because of it.
#3 Dollar Shave Club is an example of a new brand that was able to take advantage of the disrupted environment and grow quickly. The company’s founder, Michael Dubin, seized on a weakness in Gillette’s business model and undercut their prices, which led to tremendous growth.
#4 The video was meant to be irreverent and make viewers laugh, so they would share it with their friends.
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IRB Media
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Book preview
Summary of Lawrence Ingrassia's Billion Dollar Brand Club - IRB Media
Insights on Lawrence Ingrassia's Billion Dollar Brand Club
Contents
Insights from Chapter 1
Insights from Chapter 2
Insights from Chapter 3
Insights from Chapter 4
Insights from Chapter 5
Insights from Chapter 6
Insights from Chapter 7
Insights from Chapter 8
Insights from Chapter 9
Insights from Chapter 10
Insights from Chapter 11
Insights from Chapter 12
Insights from Chapter 13
Insights from Chapter 14
Insights from Chapter 1
#1
On March 6, 2012, Michael Dubin launched the video series for his start-up, Dollar Shave Club. The video series was uploaded to YouTube, and within a minute and a half, the site was experiencing server issues because of the high traffic.
#2
King C. Gillette, the founder of rival razor company Gillette, was a businessman by nature. He invented the safety razor in order to make money, and his company was able to succeed because of it.
#3
Dollar Shave Club is an example of a new brand that was able to take advantage of the disrupted environment and grow quickly. The company’s founder, Michael Dubin, seized on a weakness in Gillette’s business model and undercut their prices, which led to tremendous growth.
#4
The video was meant to be irreverent and make viewers laugh, so they would share it with their friends.
#5
The video for the company’s first ad, created by a third party, was uploaded to YouTube and quickly went viral. It showed two men talking about the company’s subscription service for razor blades.
#6
When
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