Summary of Derral Eves's The YouTube Formula

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 In 2002, the start‐up company PayPal had just been acquired by eBay for $1. 5 billion. This created a lot of buzz in Silicon Valley. Three PayPal employees, Jawed Karim, Chad Hurley, and Steven Chen, were some of these idea generators. They soon came up with the idea for the YouTube website, but it was nothing like the website we know today.

#2 The story of YouTube is a great example of how focusing on the problem can lead you to find solutions. The website was initially created as a dating website, but when it was realized that the users were posting videos of themselves and their friends doing funny or embarrassing things, the company switched gears and began supporting video uploads.

#3 The YouTube Formula is a set of steps you can follow to gain success on YouTube. It consists of analyzing what's working and what's not, and making changes accordingly. This is the premise on which the whole book is built.

#4 The YouTube ecosystem is made up of many different parts, and each one affects the whole in some way. The creator, the viewer, the advertiser, the brand, copyright holders, and MCNs all contribute to the YouTube experience.

• Language: English
• Publisher: IRB Media
• Release date: Apr 22, 2022
• ISBN: 9781669392736

IRB Media

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Insights on Derral Eves's The Youtube Formula

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 1

#1

In 2002, the start‐up company PayPal had just been acquired by eBay for $1. 5 billion. This created a lot of buzz in Silicon Valley. Three PayPal employees, Jawed Karim, Chad Hurley, and Steven Chen, were some of these idea generators. They soon came up with the idea for the YouTube website, but it was nothing like the website we know today.

#2

The story of YouTube is a great example of how focusing on the problem can lead you to find solutions. The website was initially created as a dating website, but when it was realized that the users were posting videos of themselves and their friends doing funny or embarrassing things, the company switched gears and began supporting video uploads.

#3

The YouTube Formula is a set of steps you can follow to gain success on YouTube. It consists of analyzing what's working and what's not, and making changes accordingly. This is the premise on which the whole book is built.

#4

The YouTube ecosystem is made up of many different parts, and each one affects the whole in some way. The creator, the viewer, the advertiser, the brand, copyright holders, and MCNs all contribute to the YouTube experience.

#5

The first consideration in the YouTube ecosystem is the viewer. If no one is coming around to watch, the rest of the ecosystem is dead in the water. In March 2007, a little company called Viacom, along with several others, sued Google and YouTube for $1 billion worth of copyright infringement issues.

#6

The Content ID system was implemented in 2007, and it was a game changer for YouTube. It allowed the platform to attach a unique digital fingerprint to new uploaded content, which could then be tracked and measured against already existing copyrighted content.

#7

In 2007, YouTube added two features that would have a huge impact on the site’s future. In-video advertisements and the Partner Program, which allowed creators to make money from ad revenue sharing. However, this also meant that creators could use tactics to get people to click on their videos, even if those tactics were deceptive.

#8

The great California gold rush of digital marketing was the advent of advertising revenue sharing. Companies were willing to share a portion of their revenue with content creators, who in turn were willing to compete against each other to get viewers.

#9

Because of the digital gold rush that YouTube brought about, it was not able to handle the masses of contributors. This is where the multichannel networks came in. They helped creators and businesses with audience growth, resources for production, and brand opportunities.

#10

The first component of the YouTube ecosystem is the viewer, who has changed over the years. YouTube wants

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