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    Summary of Alexandra Watkins's Hello, My Name Is Awesome
    Summary of Alexandra Watkins's Hello, My Name Is Awesome
    Summary of Alexandra Watkins's Hello, My Name Is Awesome
    Ebook22 pages10 minutes

    Summary of Alexandra Watkins's Hello, My Name Is Awesome

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    Please note: This is a companion version & not the original book. Book Preview:

    #1 The SMILE SCRATCH name evaluation test is based on the philosophy that a name should make you smile instead of scratch your head. SMILE is an acronym for the five qualities of a great name, which I cover here.

    #2 A name should suggest something about your brand. It should not describe your company in a descriptive way, like Fast Signs, but in a creative or metaphorical way, such as Amazon.

    #3 Some coined names are those that suggest a positive brand experience. Jamba Juice, Twizzlers, and Zappos all live up to their fun, high-energy names.

    #4 When writing your creative brief, you should jot down a few adjectives that describe the personality of your brand. You can use those words to spark name ideas. Ad agencies are notorious for suggesting creative prowess through their wonderfully strange names.

    LanguageEnglish
    PublisherIRB Media
    Release dateMay 6, 2022
    ISBN9798822505087
    Summary of Alexandra Watkins's Hello, My Name Is Awesome
    Author

    IRB Media

    With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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      Book preview

      Summary of Alexandra Watkins's Hello, My Name Is Awesome - IRB Media

      Insights on Alexandra Watkins's Hello, My Name Is Awesome

      Contents

      Insights from Chapter 1

      Insights from Chapter 2

      Insights from Chapter 3

      Insights from Chapter 4

      Insights from Chapter 5

      Insights from Chapter 6

      Insights from Chapter 7

      Insights from Chapter 1

      #1

      The SMILE SCRATCH name evaluation test is based on the philosophy that a name should make you smile instead of scratch your head. SMILE is an acronym for the five qualities of a great name, which I cover here.

      #2

      A name should suggest something about your brand. It should not describe your company in a descriptive way, like Fast Signs, but in a creative or metaphorical way, such as Amazon.

      #3

      Some coined names are those that suggest a positive brand experience. Jamba Juice, Twizzlers, and Zappos all live up to their fun, high-energy names.

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