Your Most Important Number: Increase Collaboration, Achieve Your Strategy, and Execute to Win
By Lee Benson and Ram Charan
()
About this ebook
Do you know your most important number?
Numbers make or break you. Ask any bankrupt business or successful startup and they'll both agree, numbers don't lie. Unfortunately, most teams focus on too many numbers or the wrong numbers or maybe no numbers at all!
Author Lee Benson knows numb
Lee Benson
Lee Benson is an award-winning journalist with 30 years of experience as a newspaper writer, columnist, and author. He is currently a metro columnist for the Deseret Morning News and wrote numerous columns about the case as it was unfolding.
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Your Most Important Number - Lee Benson
Most entrepreneurs have no structure or systems in place to grow their businesses and end up feeling overwhelmed, staying small, and never reaching their goals. Your Most Important Number is the operations and leadership guide that you were never given. It’s one of the most powerful and practical books I’ve picked up all year and is a must read for entrepreneurs!
—Evan Carmichael
CEO, EvanCarmichael.com
The MIND Methodology has helped the leadership teams of my most recent startups, GravyStack and HeroMaker Studios, rapidly focus and align on what is most important even in the face of all of the challenges, opportunities, and changes that are happening in the FinTech and Web3 space. I see this framework and process as an insurance policy that fully leverages investment dollars in these organizations to ensure we get the best result by doing the right things in the right order to create the most value. It has empowered us to develop and acquire a team of rockstars in our organizations and accelerated the pace at which we execute. The Most Important Number framework has been a game-changer for us.
—Scott Donnell
Founder, Apex Leadership Co., Hapbee Technologies, and GravyStack
System Pavers has used the MIND Methodology framework for the last three years and accountability and focus have improved significantly during this period along with our Net Profit. Our leadership team meetings have been more efficient, and we can quickly identify how each team is performing and how individuals are being developed to achieve their MIN.
—Larry Green
Executive Chair and Co-Founder, System Pavers
I wish all business strategy sessions were as focused and productive as the sessions with Lee Benson and his team. Using their MIND Methodology process gets our leadership team in sync and on track for quicker implementation. I appreciate how our team’s focus gets clearer with their accountability process. It’s a major growth accelerator!
—Chad Willardson
Founder, Pacific Capital; Co-Founder, GravyStack; and 2x Best-Selling Author
As the Founder and CEO of Black Mothers Forum, Inc., I was looking for a way to transfer my passion and purpose to our next generation of mothers. This work we do will outlive us, and we wanted to make sure we had a natural succession plan in place. Lee Benson facilitated our Annual Board Retreat utilizing the MIND Methodology and ignited a fire in our team that is still burning bright and spreading throughout members of our organization and in our community. Lee was able to help our team collectively solidify our common purpose and set realistic expectations in the midst of dreaming big. We are now able to assign the proper tasks to the right team members and more efficiently accomplish our goals.
—Janelle Wood
Founder/CEO, Black Mothers Forum
Your Most Important Number
Increase Collaboration, Achieve Your Strategy, and Execute to Win
Lee Benson
Your Most Important Number: Increase Collaboration, Achieve Your Strategy, and Execute to Win © 2022 by Lee Benson.
All rights reserved.
Printed in the United States of America.
Published by Ethos Collective™
PO Box 43, Powell, OH 43065
EthosCollective.vip
All rights reserved. This book contains material protected under international and federal copyright laws and treaties. Any unauthorized reprint or use of this material is prohibited. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without express written permission from the author.
LCCN: 2022908289
Paperback ISBN: 978-1-63680-076-9
Hardback ISBN: 978-1-63680-077-6
e-book ISBN: 978-1-63680-078-3
Available in hardback, paperback, e-book, and audiobook
Any Internet addresses (websites, blogs, etc.) and telephone numbers printed in this book are offered as a resource. They are not intended in any way to be or imply an endorsement by Ethos Collective™, nor does Ethos Collective™ vouch for the content of these sites and numbers for the life of this book.
Dedication
This book is dedicated to the thousands of incredible leaders I have worked with who intentionally accelerated the value their organizations created.
And to our team at Execute to Win, I am so excited about our future as we serve incredible companies.
For Special Bonus Content Associated with this Book Visit:
etw.com/bonus
Contents
Foreword
Note to the Reader: Winning Means Keeping Score
Introduction
Don’t (Just) Wish Upon a Star
More than Meets the Eye
Every Business Runs on a Management Operating System
A System That Works for Every Business
Unexpected Benefits
Chapter 1: Alignment Begins at the Top
The Senior Leadership Team Sets the Direction
Do You Think You’re All on the Same Page?
MINDset Assessment
Unpacking Your Score
Where We’re Headed
Senior Leadership Sets the Culture
Case Study: Able Aerospace
Time for Takeaways
Biggest Takeaways from Chapter One
Chapter 2: How We Agree to Do the Work Matters
Unpacking Your Most Important Numbers and Drivers™
Energizing Your Team
Know What is Expected 100 Percent of the Time
MIND Meeting™
Check-In
Improving What’s Most Important
MIND Software
Biggest Takeaways from Chapter Two
Chapter 3: Get Your Teams Pulling in the Same Direction
Every Team Is a Business within a Business Working Together to Create the Most Value
No Sideways Energy
Knowing the Lay of the Land
More Bottlenecks, More Case Studies
Biggest Takeaways from Chapter Three
Chapter 4: Congratulations—You’re 3 Percent of the Way There
Connect Your Strategy to Execution
The Five Critical Decision Categories
The Clarity Question
Biggest Takeaways from Chapter Four
Chapter 5: Is Expensive Wallpaper Good Enough for You?
Connect Culture to Financial Results
Alignment Tools Drive Desired Behaviors
Numbers Never Lie
Core Beliefs
Evaluate Your Practices
Biggest Takeaways from Chapter Five
Chapter 6: One Size Doesn’t Fit All
Connect Leadership Development to Financial Results
A Surgical Approach to Leadership Development
MIND Leadership Competencies
Case Study: Customized Leadership Development
Case Study: Unpacking the Results
Biggest Takeaways from Chapter Six
Chapter 7: Performance Snapshots™ Your Teams Will Love
Everyone Needs to Know What’s Expected and Where They Stand 100 Percent of the Time
Performance Reviews People Love
Performance Snapshot Criteria
Outcome-Based Responsibilities
Tying Culture to Performance
The MIND Performance Snapshot Process™ (MIND PSP)
Biggest Takeaways from Chapter Seven
Conclusion: Your Next Best Step
Appendix: The DIY Approach to the MIND Methodology™
Start Where You Are
The Rollout Process
Notes
Bibliography
Acknowledgments
About the Author
Foreword
Jack Welch introduced me to Lee Benson about ten years ago. He wanted me to evaluate his operating methodology. After spending time with Lee, I was deeply impressed by the simplicity of his methodology—what he calls Most Important Number™ and Drivers™ (MIND™). Lee’s method resonated with me immediately. It works!
Simplicity wins.
It’s transferable, repeatable, and most significantly, it’s visible. Many times in business, we try to get smart and tinker with the tools. When we do, we can introduce complexity into the equation. Try scaling complexity. It’s never fun, especially in organizations with growing teams. You’re in for a treat. Don’t let the simplicity pass you by. Instead, latch onto it, and make it your own. When you do, you’ll identify your Most Important Number and start aligning your team around that metric.
I look forward to hearing your stories of business breakthroughs.
—Ram Charan
#1 New York Times best-selling co-author and director of several corporate boards in the US, India, China, Canada, and Dubai
Note to the Reader: Winning Means Keeping Score
Humans are hardwired to play, compete, and win. No one needs to teach children this. They discover it naturally in the nursery or on the playground.
It’s not just kids, though. Many adults enjoy participating in sports. Even more enjoy watching sports.
Although it’s ingrained in us from early childhood, playing, competing, and winning never leaves us. It continues through adulthood and shows up on the sports field, in the classroom, and even in the boardroom. The stakes might change, but the game still operates by the same rules.
The score.
The score tells us there are winners and losers. Imagine a Little League season without a championship or an NFL season without a Super Bowl. How boring would that be? The entire sports industry lives and dies based upon this one element.
No score? No, thank you.
Numbers matter to the players and the fans.
Ironically, business is also a game. There are winners and losers, and all center around one thing—numbers. When businesses don’t publish their numbers, employees feel a lack of engagement.
Humans crave feedback. We want to know how we’re performing. Numbers tell a powerful story.
Every business has numbers, but not every business knows its numbers. Fewer businesses know their Most Important Number. The good ones do. This isn’t what makes them good, but make no mistake, it’s what keeps them good.
Not all numbers are equal. Some carry little weight, like how many paper towels you stock in the restroom. Other numbers represent a significant component, like profit margin or client turnover.
The key is identifying your Most Important Number. Failure to do so could mean the end of your business.
This book is that tool—the simple method to help you discover your Most Important Number and significantly improve how your team thinks about creating value.
By identifying your Most Important Number and aligning your business around it, incredible changes begin to take place. We’ve discovered this simple method increases collaboration, equips teams to achieve strategy, and helps them execute to win.
Literally, your Most Important Number is the clearest factor that determines whether you’re winning or losing. Without it, you’re just playing around. In this scenario, top performers leave, morale declines, and customers get left behind.
But the opposite is true. Discover your Most Important Number and align your time, money, and energy around that number, and you’ll start winning. Stay focused on your Most Important Number, and you’ll keep winning.
I can’t wait for you to experience your winning season, and I’m excited to help you on this journey. This is what makes business fun. It’s also what helps you and your people win championships and give back to your communities.
—Lee Benson
PS One more thing. In the introduction, I share the brief origin story of how the MIND Methodology™ came to be. If you’re not interested in the context, then skip this section and get right into Chapter One. The fact-finding
readers may appreciate the history. The give me the details
readers will want to jump into Chapter One. Either way, it’s my honor to welcome you to Your Most Important Number.
Introduction
Don’t (Just) Wish Upon a Star
I started my entrepreneurial journey $600,000 in debt.
I bought a small electroplating company for its debt of more than half a million dollars. At the time, there were only three employees, one being me. We had just lost 90 percent of