The Six Cs of Effective Storytelling

By Natsuyo Lipschutz

In this audio course from Scribd Coach, award-winning TEDx speaker, strategist, and executive global public speaking consultant Natsuyo Lipschutz explores how to express yourself with authenticity, meaning, and power using storytelling. Drawing from her expertise as an international speaker, Lipschutz discusses how to find compelling stories in your experiences and shares some starter tips for putting your story together; how to narrow your focus down to your One BIG Message™; and the six Cs, or principles, of storytelling: Character, Circumstance, Conflict, Cure, Change, and Carryout.

Storytelling is becoming an increasingly crucial skill in the professional world. The Six Cs of Effective Storytelling is a chance to learn from an expert of the craft.

• Language: English
• Publisher: Scribd Coach
• Release date: Jul 12, 2022
• ISBN: 9781094445335

Natsuyo Lipschutz

Natsuyo Lipschutz is an award-winning speaker, TEDx speaker, 5-time New York district finalist of Toastmasters international speech contest, certified public speaking coach, strategy consultant, best-selling author, competitive ballroom Latin dancer, mother, and cancer survivor. Lipschutz has been delivering powerful speeches in Japanese and English to a diverse audience. She is also the best-selling author of The Success Blueprint, co-authored with world-renowned business speaker, Brian Tracy. To learn more about Natsuyo Lipschutz and her work, visit her website, NatsuyoLipschutz.us.

Book preview

The Six Cs of Effective Storytelling

THE SIX CS OF EFFECTIVE STORYTELLING

NATSUYO LIPSCHUTZ

SCRIBD COACH

Copyright © 2022 by Natsuyo Lipschutz

All rights reserved

ISBN: 9781094445335

First e-book edition: June 2022

Scribd, Inc.

San Francisco, California

Scribd.com

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About Scribd Coach

This ebook is brought to you by Scribd Coach, a new imprint from Scribd dedicated to short-form, inclusive, and insightful personal and professional growth courses written by recognized experts.

Each Scribd Coach course is available in audiobook format or as an ebook transcribed from the audio course — like the book you’re about to read. If you’re interested in the audio edition of this course, or if you’d like to read more personal growth content from Scribd Coach, check out the Scribd Coach imprint page. 

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Introduction

Hello everyone! I’m Natsuyo Lipschutz, and this is The 6 Cs of Effective Storytelling, an audio course from Scribd. Thank you for joining me. Let’s get started.

Have you ever heard someone speak in a boardroom or at an event and said to yourself, Ya now, she is absolutely right! But…. I’m not quite feeling it.

As a speaker, presenter, or business leader, you want your audience to feel the same emotions that you feel about whatever it is that you are talking about; you want to connect with them emotionally and influence them, so they will take desirable actions.

The Greek philosopher Aristotle said, in order for people to feel fully persuaded, you need to have these three elements in your communication: Logos, which appeals to logic; Pathos, which appeals to emotions; and Ethos, which appeals to ethics, morals, and character.

If you are lacking in any one of these elements, your persuasive power will greatly diminish, and your audience may start to think, She is absolutely right! But…. I’m not quite feeling it.

Historically, many speakers who struggle to gain traction with their audience will rely too heavily on logos. In this case, a persuader uses facts, statistics, and quotations from reputable sources or experts, as well as existing knowledge. This is the side of an argument that can prove how solid it is based on facts alone and

Reviews for The Six Cs of Effective Storytelling

[Eric and Jess Aguirre · Rating: 5 out of 5 stars]

Very helpful information and explains it well. Will use this information a lot.