This Is A Good Guide Revised Edition

By Marieke Eyskoot

This is the definitive and comprehensive guide for what you can do about climate change and how to contribute to a better world. This is a fully revised edition, published in 2021, of the global bestseller This is a Good Guide – for a Sustainable Lifestyle.

Would you like to live a bit more consciously, and know what you can actually do to help stop climate change and make equal rights happen? Would you like to feel empowered, and make your choices matter? Then this is the book for you.

It’s filled with practical and positive tips regarding fair fashion, clean beauty, real food, eco travel and a low-impact home, and shows that stylish and sustainable go very well together. And that it’s about good, not perfect: about being smart, doing what you can and what suits you. With this modern, definitive handbook, sustainable lifestyle expert Marieke Eyskoot makes green and ethical living doable and cool. Solid solutions, inspiring insights, surprising facts, innovative brands and the right addresses – exactly what you need. After all, doing good and feeling good at the same time: does it get any better than that?

• Fully revised edition of this global bestseller, with 8 extra pages and a new foreword by gamechanger Aja Barber.
• Updated information about major movements (anti-racism, body liberation, environmental action), groundbreaking initiatives, hands-on dos and don’ts, zero waste suggestions, worldwide brands, (online) stores and much more.
• Interviews with leading frontrunners such as Livia Firth, Green Kitchen Stories and The True Cost director Andrew Morgan.

• Language: English
• Publisher: BIS Publishers
• Release date: Mar 4, 2021
• ISBN: 9789063696283

Book preview

THIS IS A GOOD GUIDE

for a sustainable lifestyle

Marieke Eyskoot

fashion • beauty • food • home • work • leisure • tips • stores • brands • destinations

FOREWORD

Aja Barber is a writer and consultant. Her work centres around sustainability and intersectional feminism. She uses her expertise in fashion to get people thinking about the feelings that urge us to buy, the systems we are buying into and how those systems harm others. For me, she is one of the leading, most critical, independent and important voices in the movement for a better world of these times.

Right now humanity has a choice (particularly humans of the global North). We can continue the systems and cycles that have lead us to this weird place where our overconsumption has brought the world to a state of panic… or we can step back, take a breather and think about how we can build better and more equitable systems which ultimately do less harm all round. The current fashion cycle which we are participating in is harming both people and planet. And if we continue to go down this particular path, ultimately we’re just harming ourselves.

‘It’s time for a new page in this book and what we do next is very important.’

For so long none of us really knew what was at stake. We were brought up in a world which told us to consume happily and help build a strong economy. We were taught you need new clothes for certain occasions (when your old clothes may work perfectly fine). We were encouraged to shop when you felt happy, or when you felt sad, or when you wanted a new dress for a date or a new job. This behaviour was commonly seen as acceptable and subtly pushed in advertisement and film. The cycles sped up to the point where every time you entered a shop, there was new clothing to be bought.

But the tide turned, we began to learn that the horrors of the garment world (which we thought we abolished during the industrial revolution) were still being carried out in countries far away from us at the hands of the corporations who tell us to ‘buy, buy, buy’. We began to understand that when you ‘donate’ your clothes and you buy new stuff often, the vast majority of it ends up being dumped in a country in the global South, thus making it an ecological disaster which ruins the market for local artisans and makers. We began to realise that the entire world was drowning… in clothes.

It’s time for a new page in this book and what we do next is very important. Sadly we don’t have the luxury of time to figure it out. But I believe in us. Do you?

– Aja Barber

CONTENTS

INTRODUCTION to the revised edition

Wow, so much has happened since the first edition of this book was published 2.5 years ago. Greta Thunberg wasn’t even included yet (and we’d never heard of Covid-19)! What a unique, groundbreaking time we’re living in. Never has sustainability been so high on the agenda as it is now. Never has the climate crisis been such a topic in conversations, the media, elections and never has its urgency been so apparent as it is today. Hundreds of thousands are demonstrating around the globe, school kids are striking, the civil-disobedient events of climate activists Extinction Rebellion are spreading. All kinds of things are in motion, and there seems to be more space for permanent change.

This is not only the case for the environment, but also when it comes to social issues. Although the cause was horrible, Black Lives Matter is finally getting the attention and support it deserves. We must not allow this to ease off – for all people of colour. In public transport, the use of ‘ladies and gentlemen’ over the speakers is no longer a given, so that people who aren’t comfortable in this binary system can also feel welcome. Legislative proposals are being made to close the pay gap between men and women (and by woman, I mean in this book: everyone who identifies as a woman). Every person deserves equal pay for equal work. Of course, none of this goes fast or far enough. But something is happening. And it has to.

No better time then, for this completely revised, third edition: 1,058 amendments to, amongst other things, the facts and figures, initiatives and brands/stores, a foreword by the fab Aja Barber, four additional interviews and extra pages with information about key developments such as mentioned above. And although there’s already heaps of changes, if given the time I’d have liked to do a lot more differently (but then I should’ve maybe written a completely new book – and someday I will!). I’d for instance consider altering the identifiers (m/f) in the guides, and would want to name women first – but better still I might’ve preferred to take out the entire distinction. Because who cares about these confining pigeonholes, right? Long live your own, free choice. I would’ve liked to write even more about for instance queer rights, racism, refugees, ableism and taboos. Since this book came out in 2018, I’ve started a movement called #SustainabilityAgainstShame (the photo of me you see on the right is part of it). I want to put the connection between shaming for profit and being able to be sustainable on the map. We are constantly overloaded with messages that we are not good enough. Which has two major effects: we collectively often feel bad about ourselves, and it’s really difficult to make more conscious choices. After all, only if we keep buying do we belong. This is why I would’ve also wanted to give the floor to more people with different backgrounds, ages and gender identities, and featured more real images. Because if you can’t see it, you can’t be it – we must be able to recognise everything that’s natural about us, and we should all be represented. That way, what’s now being stigmatised or marginalised is normalised. White, cisgender, able, thin, flawless and often male is still far too regularly the norm. I gave a TEDx talk about the limiting ideal image and our responsibility as a sustainable movement to break this open (and what happened when I aimed to collect more-inclusive images for this guide – you can watch it via the QR code).

Click here to see my TEDx talk ‘How the pressure to look good, prevents us from doing good’.

But I guess this is always the case when you revisit something you’ve made earlier. So much can change in a relatively short period: in the world, but in yourself too. This kind of enhanced understanding matters. I truly hope you’ll might also get some through this guide, learn more and gain new insights.

And does all this mean that I’m not happy with this book? By no means… I’m so pleased to get to share some of my experiences of the last twenty years and offer possibilities to make actual change. I’m still very proud of it, mostly of the impact it has.

I was able to make this new edition because of the heartening responses of so many readers: that finally they know how they can contribute, that they feel empowered and are taking all kinds of steps, that it has even changed their lives. Such a massive honour. And because so many people want to buy or read it. Like you. Thank you so much for being part of this revolution for good.

– Marieke

PS There’s now also a children’s version of this guide (because I received requests for one, so cool)! In Dutch for the moment, but hopefully an English version will be available soon (maybe by the time you’re reading this? #fingerscrossed).

INTRODUCTION

This is a good guide. Well… We’ll see about that, right? In any case, it’s certainly full of good things. And wonderful people and initiatives, sure to bring a smile to your face. Most of the time, that is: some facts included may well make you grumpy. Because there’s a good reason for this book: the world could be a better place. But more fun too! Impulse buys end up in the back of our ever-bulging wardrobe, price tag and all still attached, while at the same time we’ve got nothing to wear. We’re all buying more clothes, yet spending less money on them (and they’re not necessarily making us any happier either – just like all those gadgets, cut-price chicken or the promise-to-make-you-younger creams). Recognise any of this? Let’s start doing things differently.

And we can. One of the most important things I’ve learned is that we determine the world. We can choose how we want to live, who we want to be, what we like and don’t like. Every time you buy something, you’re actually saying to the brand or the store: ‘I like what you’re doing, here, take my money to continue.’ You support a particular development, and so can steer it too. Especially when we do it together. Collectively, we have tremendous power and strength, if we choose to use it. Which we sometimes forget to, it seems. But after this book, hopefully no longer.

You probably already knew this. Just as you probably know how necessary it is. People are suffering to facilitate our lifestyle. Not cool, but true. And the earth is too. We need to make changes. Now. Also true, but this time actually cool: this doesn’t mean your life should suffer, become sparse or boring. On the contrary, I’m convinced that it can be better, more interesting, and more varied once you stop automatically choosing the easiest and most familiar path. This is what I want to show you.

5.6

times faster, sales of products that were deemed sustainable have grown in the US (compared to those that weren’t)

This is a good guide about sustainable fashion, personal care, food, home, work, leisure and much, much more. So pretty much our whole life, really. I’ve been working in sustainable fashion and lifestyle for about twenty years, and at every birthday party, event or meeting I attend, I get lots of questions: ‘Where can I buy ethical fashion?’, ‘But what about my facial products?’, ‘How do you feel about flying?’, or ‘How can I make my workplace greener?’. In this book, I’ll try and answer all these questions. Thank you for all the requests via e-mail and social media, as well as up close and personal. This handbook is because of you, for you.

It’s impossible to make a good guide alone. Certainly about so many subjects. I started out as a sustainable fashion expert, and in the time I’ve been working in this field have learned a great deal about green and ethical beauty products, restaurants, interior choices, travel options and the like. I’ve gathered a wealth of information and tips, and met a lot of people. Many of whom have become friends. They do amazing work and I’m incredibly grateful that they’re willing to share their wisdom and tips in this book.

This is a good guide, but not a perfect one. I’ve selected wonderful brands, fab stores, useful tips and inspiring people. And although lots has been included, lots hasn’t: it’s far from being complete. Developments happen so quickly that they can catch-up and overtake a book. And there are so many great labels and shops, far too many to mention. I try to provide you with what you need to get yourself started. I’ve made my own selection, based on what I like and admire, and would recommend to my friends. I’m Dutch; this guide was first published in the Netherlands, but for this edition, I have ‘internationalised’ it. I’ve worked for the Clean Clothes Campaign for many years, travelled the world, visited factories and collaborated with workers for better conditions. I also met numerous brands that already have this in their DNA, who want to make great products with respect for people and our environment. It became my mission to put them on the map, to bring them into contact with all those consumers looking for them, and to show everyone that a sustainable lifestyle is not only fabulous, but feasible too. And so, I started as an independent, sustainable fashion and lifestyle expert, giving lectures and workshops, and consulting for stores and businesses. I co-founded the international, sustainable trade show MINT, to make sure that as many good brands as possible get into stores. And continued to receive more questions, about all kinds of topics. Time, then, for an comprehensive guide...

A good guide is one thing, totally living by it is something else. So, that perfection isn’t the goal also goes for you. I’m certainly no saint, and you don’t have to be one either. Striving for perfection only discourages, because it’s simply not feasible. I’ve written this book to help you make different, better choices that will hopefully improve your life. Sustainability doesn’t mean that you can’t or shouldn’t do things, quite the opposite in fact. It gives you more: quality, options, enjoyment.

For now, there will still be ridiculous choices to make. Between people and the environment, animals and style; impossible. You can ask yourself all sorts of questions. Vegan clothes are probably better, because no animals are used to make them. But aren’t alternatives to leather often made of plastic, which in turn comes from oil? And isn’t this harmful? Should I buy local to reduce emissions, or fair trade from a developing country to support the people there? And what is this zip made of, how much did the person earn who made it, how long did he or she have to work for it? And how sustainable is this laptop and how long was I under the shower this morning? All very important things to ask yourself. But don’t let them drive you crazy.

And most of all, don’t let them stand in your way. There’s not yet an answer to everything. That’s fine. Choose what you feel is best and what’s within your capabilities. That’s all you can do. Every step you do take, is one you wouldn’t have taken before. Of course, the more, the better – but trust me, this will happen naturally. Sustainable living is a little bit like chocolate in that respect. However much I want to devour an entire bar in one go, I always seem to enjoy it more when I choose to eat it more slowly and with a little bit more attention. It’s really hard for me to do this with chocolate (perfection wasn’t obligatory, right?), but fortunately I seem to manage it with most other things. A sustainable lifestyle also means consuming less and putting quality above quantity.

A good guide about a sustainable lifestyle for me definitely is about top brands, great stores and smart tips, but also about the way in which we interact with the world and each other. About equality, diversity, wanting to understand and help each other. Freedom for everyone, regardless of background, preferences or appearance. It’s about truth. Authenticity. About what you do, not what you say. And about trying, sometimes stumbling/failing, but always doing your utmost with the best of intentions.

For me, sustainable living is modern living: in amazing style, with respect for people and our environment. It’s modern, because it both looks to the future and is very much in the here and now. Life is to be celebrated, not to be tossed away or wasted with stuff that’s actually not good enough for us anyway.

Enjoy this guide, and a huge thank you for using it. This is a good time.

– Marieke

WHAT KIND OF GUIDE IS THIS?

I’ve written this guide as a magazine, so you can read, browse, skip, fold, underline; up to you. Every chapter consists of a collection of tips and tricks, alternated with interviews and facts & figures. The figures have been collected by journalist (and my husband), Edmé Koorstra. They give a good impression of the current state of affairs and developments, but are not the holy grail – sometimes, for example, studies contradict each other or we find different results on a particular topic. And although we’ve collected them with as much integrity as possible, their main purpose is to give you an idea of the issues. This is why I mostly avoid source references in the text, this is not a scientific book and readability is paramount. Every chapter concludes with a guide, filled with online and offline addresses. I’ve selected very stringently, to end up with some of the best. Not easy, but definitely necessary. This book is published in countries including America, Australia, Canada, Denmark, Germany, Finland, New Zealand, Norway, Sweden, the United Kingdom – and unfortunately, I can’t include all addresses from everywhere. You’d now have a much thicker, and more quickly outdated ‘telephone book’ in your hands. But I try to get you started with some well-chosen examples – just take it from there, you’ll discover the rest once you get going. I curate the brands, stores, restaurants and initiatives based on my experience. I’ve developed my own method to distinguish between what is real and what isn’t. For MINT, for example, I’ve been selecting brands for years, based on where and how it is made; from what, by whom, who verifies this, how transparent that is, the approach to women’s rights, to transport and packaging, and the company culture. I particularly look for credibility, not perfection. Of course, you need to very much be on the right path, and have a clear idea of what’s optimal, and where improvements still need to be made. But being 100% sustainable is often still a challenge.

81%

of people worldwide strongly believe companies should help improve the environment

Every little bit helps and well begun is half done. Don’t ever think that you don’t matter, or that you can’t achieve much on your own. One droplet is enough to change the colour of an entire jug of water, I wrote in a previous book. Something I still believe. Just think about the impact one mosquito can have in your bedroom…

WHAT IS SUSTAINABLE?

For me, it means: with respect for people and our surroundings. So, made under good working conditions, from environmentally and animal-friendly materials. Exploiting nothing and nobody, and causing as little damage as possible.

As far as I’m concerned, we on our own cannot fully define what sustainable is. The people making our products, in India, Bangladesh or the Ivory Coast, know best what a good salary is, how many working hours are reasonable, and how they want to champion their rights. So, taking their voices into account is essential. It’s about human rights, fair trade, local skills, the position of women, transparency, non-toxic, safe and animal-friendly, recycling, energy, waste, emissions, transport etc. It’s also about authenticity, credibility and a real story. That’s the story I’m trying to tell, without ‘greenwashing’, which makes something look much better than it is (so old-fashioned). Buy green and ethical products, choose quality above quantity, buy less where possible, reuse if you can, and recycle what is left. And it’s not just the responsibility of the ‘consumer’: demand structural change from companies which isn’t just focused on growth, and vote for a progressive, sustainable political party. We need systemic change, by companies and governments. Laws need to be introduced that make it illegal to exploit people and the environment for profit. Why is that allowed anyway? And the best thing is, these institutes that can ensure that this stops – that’s us! We are the customers, we work at the companies, and we decide how our world should be governed. Seize that power.

SUSTAINABLE IS NOT EXPENSIVE

That something is cheap, doesn’t mean it costs little, but that someone other than you is paying the price. Fair products are not too expensive, regular brands are too cheap. Such prices are simply not possible, without people, animals and the environment having to suffer. They’re being exploited to clothe us. The real costs are passed on to them: low wages and environmental damage are subsidising our standard of living. Sustainable labels source differently, they don’t force prices down and are often considerably smaller, meaning they have less products to distribute their costs over. Despite this, there are plenty that have the same price level as ‘normal’ brands. And their products often last longer, so there’s your profit right there. Choosing quality that’s durable, means we’re better off than buying something new that’s short-lived. And we cannot simply buy our way to a sustainable, better world. This book somtimes puts emphasis on products, stores, and alternatives that you can purchase, because this is what I get asked about a lot. But we really will have to buy less in order to not exhaust the earth and the people.

Using less really makes a difference, is more enjoyable than you might think and of course, saves money. Do you really need it all? Does it make you happy? Or does it only add to the mountain of stress-inducing things in your life? For everything we consume, resources are needed. Does everything have to be new? Or can it also be second-hand? With new items, go for quality and timelessness, so that they last, and can have a second life once you’re finished with them. But I’m getting ahead of myself. First this: of course, you can buy things. But we can do it differently – better, a bit less and with more value for our money.

THIS IS AN INDEPENDENT GUIDE

No brand, store or initiative has – in any way, shape or form – paid to feature in this guide (or on my socials). I have chosen them because I rate them in terms of style and story. I have a no-sponsor policy on my website, if you’d like to read more about my views on this. Knowledge is power, and therefore extremely valuable and vulnerable. In addition, I’ve considered availability and diversity as much as possible. Some are so special that I just have to include them, even though they come from afar, or require a larger investment. Hopefully, in this way, I can bring them a little closer. I am independent and have no affiliations (apart from ‘the society of the good life’). There are many more labels, shops and people working on this subject, unfortunately I couldn’t include everyone in his book. But a major shout-out to everyone doing good things.

NO ANIMALS WERE HARMED

This book is printed on FSC-certified paper, with inks from plant-based, renewable raw materials. There is also an e-book available. Nevertheless, I can hear you thinking: ‘Hmm, talking about buying less, using less resources and then making a book. How sustainable is that?!’ You’re right, of course. I’d have probably burdened the environment less if I hadn’t made it (although, all those hours sitting stock-still at my desk, I wasn’t doing other more polluting things). But by inspiring as many people as possible to take some good steps, I hope that the positive outweighs the negative, and the net effect is favourable.

HELLO

Please don’t hesitate to get in touch via mariekeeyskoot.nl; for a key-note/lecture, workshop or consultancy, or if you want to book me as (English language) presenter or moderator. On social media you can find me here:

INTRODUCTION

10,000

litres of water go into the making of one outfit (jeans, T-shirt)

Where would we be without clothes, right? Or bags or shoes? Nowhere. Many people ask me: so, how do you do it? Isn’t sustainable fashion a lot more expensive/more difficult to find/uglier than regular clothes? Not per se, sometimes and no. In this chapter I’ll show you why. I actually like buying clothes now a lot more than I used to. Because I no longer do it indifferently. Where’s the joy in being indifferent? Indifference towards your food is no fun, nor towards living or learning. It’s much more interesting and satisfying to buy (or eat or learn) something you really want. The same goes for clothes – I enjoy my purchases much more, because I don’t just buy the first thing that looks okay and is cheap. Compare it with the (mindless) eating of an entire bag of crisps, in contrast to an exquisite piece of cake. You’ll probably feel guilty, nauseous and big after finishing the crisps, and while the cake might be a bit more expensive, you’ll have enjoyed it more. And once you’ve finished it, you still do. That’s what I mean.

16.9

billion kilos of clothes and textiles end up in American landfills every year

So overall, I buy a little less, but spend a little more. Yes, you’ve guessed it: quality over quantity. I’ve had to learn this, I sometimes find spending money quite difficult. And my partner too. We were pleased to realise that we’ve started spending more money recently. On life in general, but certainly also on clothes, shoes and bags. Because if there’s one thing I’ve learned over the years, it’s this: cheap doesn’t mean that it doesn’t cost much, but that someone else is paying the price. Sustainable products are not expensive, regular ones are too cheap.

Fortunately, sustainable, good-quality products generally last longer, making the ‘price per use’ lower, so that we’re actually better off in the long-term. Because the cliché is true: you get what you pay for. If you choose something that doesn’t cost a lot and you subsequently can only wear a few times because there are holes in it, or looks like a piece of rag after three washes, you need to keep buying, ultimately spending more. Not smart, but definitely how we’ve become programmed. We should really shake off that short-term way of thinking. Buy better quality items that cost more, use them for years and you’ll spend less. More may seem better, but a growing number of people are questioning this.

100

billion: the amount of clothes we produce annually worldwide (14 pairs of jeans, jackets or dresses per person)

Including me, so I try to only buy what I need. If I have to replace something, or because it would be good to have so that I can combine and actually wear more of my clothes. I don’t just randomly grab something that I ‘like’. It’s easier now than it used to be, because I better understand my own body and style. Bad buys are not only a waste in terms of money, but also in terms of the environment and the effort of the people that have made that skirt. So, I know my own taste, and that actually, I never wear skirts. Many people have said clever things about this. Trailblazing fashion designer Vivienne Westwood says it best: ‘Buy less, choose well and make it last. In fact, don’t buy this collection at all.’

120

million trees on average are cut down each year to make fabric (40% of which are from primary forests and threatened areas)

At nearly every workshop or lecture I give, it turns out that everyone wears about 20% of their wardrobe 80% of the time. We need to bring this more into balance. Being sustainable with your clothes, bags, shoes and jewellery is also about much more than buying new things. It’s about second-hand, swapping and sharing, repairing, washing and recycling. People sometimes think that most doors close if you want to be sustainable, that you aren’t allowed anything anymore. But actually, all kinds of doors open: you discover new stores and brands, as well as possibilities. You have a lot more freedom, you no longer have to buy and wear everything the regular fashion chains want. Great! But what can you wear? How do you find it, and how do you avoid pressure to have to keep buying? That’s what this chapter is about.

10%

the percentage of the total CO2 emissions caused by the fashion industry (in comparison: the aviation industry is responsible for 2.5%)

85

euros is the minimum wage in the garment industry in Bangladesh, what they need to live from is around 270 euros – so this is roughly a third

FASHION

Since 2000, the amount of clothes average consumers annually buy has increased with 60%. They keep garments half as long, and 3 out of 5 end up in landfill within a year.

Preparation

Know your Wardrobe

One of the first stops for sustainable fashion, is your own wardrobe. The longer you make do with what’s in it, the better. It may sound corny, but it’s not. Because the contents can often be quite surprising. We don’t always know exactly what we have. But that knowledge is quite useful, as it tells you all kinds of things: what you like to buy, what you like to wear (which isn’t always the same thing), what you have lots of, and what’s missing from your collection that you could combine some of your other items with. Having a thorough rummage through your wardrobe is one of the best ways to make it more sustainable (and it clears up nicely!).

> Your clothes are made of all kinds of different materials, from cotton to polyester and from lycra to modal. But what is what? Have a look when you’re going through your wardrobe, also at what you prefer. This will help make your next purchase something you will actually wear and suits you.

> You have the whole world in your wardrobe: it’s quite amazing how many countries your clothes come from, and from how far away. Read the labels, it gives you an idea of how global the fashion industry is – and maybe, a wish list of places your clothes have been, but you haven’t (yet!).

Clearing Out is Great (or It Can Be)

I actually don’t do this often enough, even though I know it works. Clearing out your wardrobe really helps: with less clothes, you better know what to wear and what you still need. In short, go for it! Like this, for example:

01. Make three piles: 1) Definite keepers, 2) To go, and 3) Unsure.

02. Looking at the ‘Unsure’ pile, consider this:

> Does it still look good? Is it still in one piece? No? Get rid of it. Has it lost its shape, are the colours faded or is the wool bobbling? Out with it.

> Does it still fit? If not, it can go (it’s not going to fit any better).

> Have I worn it in recent years? No? Ditch it. Unless you easily can come up with something else in your wardrobe to combine it with.

03. Divide the pile that can stay into two: basic items (jeans, black trousers, white shirt, blazer, jumper, cardigan, sneakers, flats, those kinds of things) and items that allow you to vary and combine (the more colourful, unique items). The ideal ratio is said to be 70/30, but don’t hold me to that and see what suits you.

04. Take a good look at the piles. What items are you missing, to combine so that you can wear as much of your wardrobe as possible? Go in search of them.

05. Of course, don’t throw away the clothes and accessories you’re getting rid of. Sell, swap, donate or give as a gift. More about this later (see p. 061).

06. Be strict with yourself. Difficult now, great later.

Well, that’s better. This is your basic collection. And Now Stick with It:

» One in, one out. So, if you buy a new dress or coat, another one goes. If you’re given a new bag, another one goes. You get the gist. This will keep your wardrobe nice and tidy and you’ll really be able to use everything.

» Invest in your signature item (or items, of course). The thing you always turn to if you want to feel fantastic, powerful, beautiful. For me it’s a jumpsuit, yours maybe a jacket or good shirt. Something you wear your entire life, your go-to item (guys, this sounds familiar too, doesn’t it?).

» Always choose quality over quantity. Always. So often, that I’ll talk about this a lot more later.

» Go for timeless. Again, as often as you