Mobile Advertising: 3-in-1 Guide to Master SMS Marketing, Mobile App Advertising, LBM & Mobile Games Marketing

By Santino Spencer

Mobile Advertising - 3 Manuscripts in 1 Book, Including: Mobile Marketing, Marketing Strategy and Digital Marketing.

 

1)

MOBILE MARKETING:

7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing.

 

YOU'LL LEARN:

• The importance of mobile str

• Language: English
• Publisher: Santino Spencer
• Release date: Jul 13, 2023
• ISBN: 9781088200698

Book preview

Mobile Advertising

3 Manuscripts in 1 Book, Including: Mobile Marketing, Marketing Strategy and Digital Marketing

Santino Spencer

More by Santino Spencer

Discover all books from the Marketing Management Series by Santino Spencer at:

bit.ly/santino-spencer

Book 1: Marketing Strategy

Book 2: Business Branding

Book 3: Digital Marketing

Book 4: Social Media Marketing

Book 5: Marketing Analytics

Book 6: Content Marketing

Book 7: Business Development

Book 8: Mobile Marketing

Themed book bundles available at discounted prices:

bit.ly/santino-spencer

Copyright

© Copyright by Santino Spencer. All rights reserved.

This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

Respective authors own all copyrights not held by the publisher.

The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guaranteed assurance.

The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

Table of Contents

Mobile Advertising

More by Santino Spencer

Copyright

Table of Contents

Book 1: Mobile Marketing

Table of Contents

Book 2: Marketing Strategy

Table of Contents

Book 3: Digital Marketing

Table of Contents

More by Santino Spencer

Book 1: Mobile Marketing

7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing

Santino Spencer

Table of Contents

Mobile Advertising

More by Santino Spencer

Copyright

Table of Contents

Book 1: Mobile Marketing

Table of Contents

Introduction

Chapter 1: Step 1 - Developing a Mobile Strategy

Defining the Audience

Considering Your Audience

Customer Lifecycle

Defining Goals

Developing Key Performance Indicators

Integration into the Overall Marketing Strategy

Chapter 2: Step 2 - Using Push Notifications

Push Notification Key Strategies

Personalized Offerings

Abandoned Cart Recovery

Order and Shipping Information

Increasing Reach

Delayed Popups

Exit-Intent Popups

Visual Overlays

Services for Push Notification

Optimizing Approach of Push Notifications

A/B Testing

Content

Chapter 3: Step 3 - Using Apps for Marketing

Mobile App Marketing Funnel

Awareness

Conversion

Retention

How to Tell If Your Mobile App Is Good

Pro-Tip 1 – Know the Daily and Monthly Active User Average

Pro-Tip 2 – Length of App Session

Pro-Tip 3 – Segmenting Acquisitions by Source

Chapter 4: Step 4 - SMS Mobile Marketing

SMS Customer Engagement

Considerations for SMS Marketing

Permission

Shortcode

Don’t Abuse Your Privilege

Keywords

Real-Time Responses

Measure Success

SMS Marketing Foundation

Chapter 5: Step 5 - Using Location-Based Marketing

Importance of Location-Based Marketing

Key Types of Location-Based Marketing

Using Location-Based Marketing

Location-Based Marketing Benefits and Disadvantages

Benefits

Disadvantages

Chapter 6: Step 6 - Getting Social with Mobile Marketing

Social Media Marketing

Optimizing Social Media for Mobile Marketing

Mobile friendly Social Media Page

Power in Short Videos

Customer Check-Ins

Chapter 7: Step 7 - Using Quick Response (QR) Codes

How Do QR Codes Work

Marketing with QR Codes

What Can QR Codes Do?

Are There Different Types of Organizations That Can Use QR Codes?

Additional Advantages to Using QR Codes

Properly Using QR Codes in Mobile Marketing

Ultimately It Is the Consumer Experience That Matters

Shopping Experience

Access to Additional Information

Aesthetics Matter

Conclusion

Book 2: Marketing Strategy

Table of Contents

Introduction

Chapter 1: Step 1 - Understating Customers

Know Your Customer

Why Knowing Your Customer Is Important

Standing Out

Creating Content

Customer Loyalty

Getting to Know the Customer

Pro Tip 1 – Buyer Persona

Pro Tip 2 – Social Media Listening

Pro Tip 3 – Surveying

Pro Tip 4 – Content Engagement

Chapter 2: Step 2 - Navigating Market Analyzation

Why is Market Analysis Important

Competitors

4Ps of Marketing

Product

Price

Place

Promotion

Primary Research Options

Chapter 3: Step 3 - Analyzing Competition

How to Assess Where a Brand Stands with Competition

Pro-Tip 1 – Who Is the Competition?

Pro-Tip 2 – Products of the Competition

Pro-Tip 3 – Understanding Competitor Sales Tactics

Pro-Tip 4 – How Competition Markets Products or Services

Pro-Tip 5 – Competition Content Strategy

Pro-Tip 6 – Engagement

Pro-Tip 7 – Promotion of Marketing Content

Pro-Tip 8 – Social Media Presence

Pro-Tip 9 – Strengths, Weaknesses, Opportunities, Threats (SWOT)

Chapter 4: Step 4 - Researching Distribution

Selecting Distribution Channels

Direct Selling

Wholesale

Mail Order

E-Commerce

Chapter 5: Step 5 - Defining the Right Marketing Mix

4 C’s of Marketing

Product/Customer Solution

Price/Cost

Promotion/Communication

Place/Convenience

Choosing the Right Marketing Mix

Chapter 6: Step 6 - Conducting a Financial Analysis

Financial Approach

Sales Projections

Break-Even Analysis

Fixed Cost

Variable Cost

Cash Flow Statement

Loan Activities

Product Viability

Chapter 7: Step 7 - Assessments and Revisions

Evaluating the Market

Market Reaction

Customer Response

Sales Performance

Cost-Per-Acquisition

Return-On-Investment

Knowing When to Make Revisions

Conclusion

Book 3: Digital Marketing

Table of Contents

Introduction

Chapter 1: Step 1 - Understanding Why Digital Marketing Is the Future of Your Business

The World Is Changing

What Is Digital Strategy?

The Apple Case Study

Chapter 2: Step 2 - How to Create the Right Kind of Content

Quality Content Is King

What Type of Content Qualifies As Great Content?

The Type of Content You Should Be Generating

Who Churns Out the Content?

Chapter 3: Step 3 - Preparing Your Digital Strategy

Step 1: Set Clear Objectives

Step 2: Understand the Audience You Are Trying to Target

Step 3: Figure Out Your Messaging

Step 4: Determine Your Channels

Step 5: Think About Your Content

Chapter 4: Step 4 - A Guide to Budgeting

What Is a Marketing Budget?

The Benefits of Going Digital

Steps to Begin Creating Your Budget

Chapter 5: Step 5 - Why Email Marketing Automation Is a Game Changer

What Is Email Marketing Automation?

How Email Marketing Automation Will Benefit You

Chapter 6: Step 6 - Tell A Digital Story That Sells

What Is Digital Storytelling?

Why Would You Create A Story?

The Process of Creating Your Story

Quick Tip About Attention Spans

Chapter 7: Step 7 - Tracking Your KPI and Metrics

What Are Digital Marketing KPIs?

How Do I Choose the Best KPIs for My Brand?

How Do I Track My KPIs?

Your Most Important Metrics

Conclusion

More by Santino Spencer

Introduction

Welcome to the world of Mobile Marketing. In the next chapters, you will learn seven easy steps to bring your business into the mobile marketing world. Mobile marketing uses a multi-channel digital strategy to target audiences who are predominately using smartphones, mobile devices, tablets, email, texting, social media, and apps. There has been a significant upswing in recent years of customers shifting their attention to a mobile platform. As a result, marketers are following suit and developing omnichannel engagements. As the world goes more digital, so does marketing. For businesses to maintain the attention of potential customers, they are shifting the strategy even more, to be more personalized and value providing.

As a business considers mobile marketing, it must keep in mind mobile devices using SMS/MMS marketing and mobile apps. When building a short-term and long-term marketing plan, mobile marketing is a vital piece of the puzzle. This marketing type includes email, pay-per-click (PPC), content marketing, search engine optimization (SEO), and a vast array of social channels for marketing. To be effective in the mobile marketing space – requires marketers to curate a cohesive experience for the consumer, which can be a real challenge as the company works to engage, acquire, and retain users across channels.

Using mobile marketing in your business can drive brand value and demand for the services or products the company offers. Through leveraging mobile devices, businesses can connect with more significant volumes of consumers in real-time. For businesses to harness the power and growth of mobile marketing, they need to focus on seamlessly creating an experience for the audience.

Mobile marketing can solve many problems that businesses are facing in the digital marketplace. The ability to reach people in real-time in the palm of their hand is a unique option for marketers. One of the big questions that business begins with when considering mobile marketing is how many potential customers are using mobile devices. Often companies are unaware of the potential for mobile traffic. A mobile user can range in age from seven to nighty, including a vast majority of consumers using a mobile device in some capacity. The key here for businesses is to make sure that you have developed a persona for who your buyer is as a brand. In doing this, you set your brand up for success in your marketing strategy as a whole, not just with mobile. Let’s get started.

Chapter 1: Step 1 - Developing a Mobile Strategy

To win in mobile marketing, you must begin with developing a strategy. It is highly likely that your customers are already using their mobile devices as part of their everyday life. As a business or marketer, it is essential that you get on board with this as well. As well, your business should understand that this does not mean that you need to play in every type of mobile marketing activity. It is important to be diligent when selecting the correct mobile marketing options for your business. The various mobile marketing channels that brands consider are email, website, landing pages, Apps, SMS, and MMS messaging. The following section will walk you through creating a mobile strategy for your brand.

Defining the Audience

The people who make you your company’s audience can provide insight into which mobile marketing channels and activities will be the best fit. Finding this best fit is essential because what works for one consumer and make sense may not work for another. During the planning stage, understanding who you are marketing to will help you to create a more impactful strategy. Consider if you have an ideal customer who is a 24-year-old female who shops 4 to 6 times a week exclusively on a mobile app and is ideally targeted with in-app promotions. In contrast, if your ideal customer is a 45-year-old male with very few apps on their device, push notifications may be more effective.

Understanding or creating a persona for your customer is fundamental. It can help you to determine the best way to get the most engagement. As a brand, you should create customer personas as the first part of this process. It is also essential to understand that many brands have more