The 7 Step Formula For Writing A Speech

By Marla Zemanek

Designed especially for presenters who are new to speech writing, The 7 Step Formula For Writing A Speech lays out a systematic approach that demystifies the process and shows you how to transform your thoughts into compelling presentations.

 

This book is the ticket to confident writing that ensures your content is well-planned and organized, helping you avoid the intimidation of a blank screen, meandering thoughts, or disorganization.

 

Written in a style that's easy for anyone to follow, with relatable examples and personal anecdotes, it's the ultimate "how-to" for those just starting out. Plus, you'll discover the bonus insights on behavior styles, enabling you to fashion your content to connect with different personalities, delivering more successful results.

 

You'll learn to:

 

• Clarify Your Goal: Lay the foundation for your speech or presentation by zeroing in on your core message and purpose, ensuring you have a solid foundation for success. Learn how to move beyond the impulse to start in PowerPoint and instead focus on creating a strong organization and roadmap for your content.

 

• Analyze Your Audience: Discover strategies to navigate your audience and customize your speech to resonate with different needs and personalities.

 

• Design a Logical Flow: Master the art of organizing your speech so it makes sense, structuring your content for maximum results, and ensuring your message flows strategically and effortlessly.

 

• Use Powerful Language: Elevate your speech through vivid and impactful language to engage, inspire and influence your audience so that you leave a lasting impression and ensure your message sticks.

 

• Compose Memorable Introductions and Closings: Utilize dynamic hacks to grab the attention of your audience from the outset and keep them hooked throughout.

 

Whether you're a seasoned presenter looking to refine your skills or someone who's felt lost in the process, The 7 Step Formula For Writing A Speech is the ultimate GPS for unlocking the full power of your presentations.

 

• Language: English
• Publisher: Marla Zemanek
• Release date: Aug 31, 2023
• ISBN: 9798223437376

Marla Zemanek

Marla Zemanek is a seasoned corporate trainer, public speaking coach, and instructional writer with over three decades of experience. She’s taught public speaking globally in universities, private industry, and government agencies. With master’s degrees in educational technology and special education, she’s a true teacher who’s driven to have her students perform at their best.

Book preview

Overview

Giving a speech or a presentation – when done well – will skyrocket your ego. It’s a great feeling to be able to stand in front of a group, convey your ideas, tell your story, and persuade a group to take action on something you believe in.... And it all starts with writing and organizing your ideas. 

Like building a house, you need a strong foundation for giving your speech – content that’s been developed with a purpose. To that you add the trim and the color – the things that give it character, memory, your personality. Finally, you practice your presentation and polish your delivery skills to give life to your ideas. You’re ready to be heard!

Objectives

In this book you will learn all the elements of a well-written and effectively-organized presentation and how to:

Identify your purpose 

Organize your information 

Analyze your audience

Present to a variety of behavior styles

Write a powerful introduction 

Write a solid conclusion

Make your content more memorable

Note: You will see the words speech, presentation and talk used interchangeably in this book. 

This is The 7 Step Formula For Writing a Speech. It’s all you need!  

Step 1: Identify Your Purpose

Step 2: Describe the Central Idea

Step 3: Conduct an Audience Analysis

Step 4: Create the Main Points

Step 5: Enhance Your Presentation

Step 6: Write Your Introduction

Step 7: Write Your Conclusion

Step 1: Identify Your Purpose

Before you start writing your presentation, you need to be clear