The Power Of The Media During The 90s

By Célio Azevedo

Celio Azevedo is a graduate journalist and philosopher, postgraduate professor and author, with MBA in Business Management from UCAM and MBA in Executive Marketing from UGF, registration number MTb: 28.046/RJ. In this book, the author presents an analysis of mass media in the 90s.

• Language: English
• Publisher: Clube de Autores
• Release date: Jan 6, 2024

Book preview

The Power Of The Media During the 90s

Célio Azevedo

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

Marshall McLuhan

TABLE OF CONTENTS

Presentation                                  4

Journalism and power 5

Journalism and capitalismo      14

Falsification and suppression

of information 26

The Non-Capitalist Media            39

Presentation

https://m.media-amazon.com/images/S/amzn-author-media-prod/e3j04p4pe4i8p1aap7jet9d60j._SY600_.jpg

Celio Azevedo is a graduate journalist and philosopher, postgraduate professor and author, with MBA in Business Management from UCAM and MBA in Executive Marketing from UGF, registration number MTb: 28.046/RJ.

Journalism and power

In this chapter we will discuss the theoretical aspects that involve the topic of our research. As far as mass communication is concerned, we can seek an understanding of the construction of the current State as the diffuser apparatus of the dominant hegemony, through the instruments of symbolic reproduction of the present economic system.

Ciro Marcondes Filho (1989) says that journalism usually works together with great economic and social forces: a journalistic conglomerate rarely speaks alone. He is at the same time the voice of other economic conglomerates or political groups that want to give their subjective and particularist opinions the forum for objectivity. Journalism, acting in accordance with economic and political powers, works as

instrument to spread their class interests and turn them into common sense, so impartiality becomes impossible.

From this perspective, the author presents a relationship of journalism and power, affirms that the ruling class in any economic system, by appropriating its means of production, also starts to influence, directly or indirectly, everything