Top Ten Mistakes Authors Make Marketing Their Books

By B Alan Bourgeois

"Top 10 Mistakes Authors Make Marketing Their Books" by B Alan Bourgeois is an essential guide for authors who want to avoid common marketing mistakes and take their book promotion to the next level. As an award-winning author and author advocate with years of experience in the publishing industry, Bourgeois shares his insights into the most com

• Language: English
• Publisher: Texas Authors Institute of History, Inc.
• Release date: Dec 12, 2023
• ISBN: 9798869044105

Book preview

A picture containing text, businesscard Description automatically generated

Top 10 Mistakes Authors Make Marketing Their Books

© B Alan Bourgeois 2023

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

The information and opinions expressed in this book are believed to be accurate and reliable, but no responsibility or liability is assumed by the publisher for any errors, omissions, or any damages caused by the use of these products, procedures, or methods presented herein.

The book is sold and distributed on an as is basis without warranties of any kind, either expressed or implied, including but not limited to warranties of merchantability or fitness for a particular purpose. The purchaser or reader of this book assumes complete responsibility for the use of these materials and information.

Any legal disputes arising from the use of this book shall be governed by the laws of the jurisdiction where the book was purchased, without regard to its conflict of law provisions, and shall be resolved exclusively in the courts of that jurisdiction.

ISBN: 978-1-7375239-6-3

Publisher: Bourgeois Media & Consulting (BourgeoisMedia.com)

Company name Description automatically generated

Introduction

As a consultant since 2006, B Alan Bourgeois has encountered many common mistakes authors make while marketing their books.

Below are the top ten common mistakes an author makes in marketing their books.  A more detailed discussion can be found for each item and how to avoid those mistakes on the following pages.

Contents

Focusing on quantity over quality: Authors often get obsessed with the number of followers, likes, and reviews, rather than the quality of the engagement they're getting from their audience.

Not knowing their target audience: Authors must identify their target audience and tailor their marketing strategies to that audience's specific interests, demographics, and behaviors.

Neglecting their online presence: In today's digital age, having an online presence is critical for an author's success. Neglecting to build an online presence through social media and other online platforms can hinder a book's visibility.

Failing to engage with readers: Authors must engage with their readers to build a relationship and foster loyalty. Ignoring readers' comments and feedback can create a disconnect between an author and their audience.

Not investing in professional services: Authors often try to cut corners when it comes to book marketing and publicity by not investing in professional services like editors, book cover designers, and publicists. These services can significantly impact a book's success.