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Sunk Cost: Unlocking the Power of Past Investments, Mastering Sunk Costs for Better Decision-Making
Sunk Cost: Unlocking the Power of Past Investments, Mastering Sunk Costs for Better Decision-Making
Sunk Cost: Unlocking the Power of Past Investments, Mastering Sunk Costs for Better Decision-Making
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Sunk Cost: Unlocking the Power of Past Investments, Mastering Sunk Costs for Better Decision-Making

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About this ebook

What is Sunk Cost


In economics and business decision-making, a sunk cost is a cost that has already been incurred and cannot be recovered. Sunk costs are contrasted with prospective costs, which are future costs that may be avoided if action is taken. In other words, a sunk cost is a sum paid in the past that is no longer relevant to decisions about the future. Even though economists argue that sunk costs are no longer relevant to future rational decision-making, people in everyday life often take previous expenditures in situations, such as repairing a car or house, into their future decisions regarding those properties.


How you will benefit


(I) Insights, and validations about the following topics:


Chapter 1: Sunk cost


Chapter 2: Cognitive bias


Chapter 3: Daniel Kahneman


Chapter 4: Amos Tversky


Chapter 5: Behavioral economics


Chapter 6: Prospect theory


Chapter 7: Supply and demand


Chapter 8: Managerial economics


Chapter 9: Loss aversion


Chapter 10: Status quo bias


Chapter 11: Endowment effect


Chapter 12: Richard Thaler


Chapter 13: Planning fallacy


Chapter 14: Mental accounting


Chapter 15: Escalation of commitment


Chapter 16: Disposition effect


Chapter 17: Reference class forecasting


Chapter 18: Heuristic (psychology)


Chapter 19: Thinking, Fast and Slow


Chapter 20: Cognitive bias mitigation


Chapter 21: David Gal


(II) Answering the public top questions about sunk cost.


(III) Real world examples for the usage of sunk cost in many fields.


Who this book is for


Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Sunk Cost.

LanguageEnglish
Release dateMar 30, 2024
Sunk Cost: Unlocking the Power of Past Investments, Mastering Sunk Costs for Better Decision-Making

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