Workbook & Summary - Predictably Irrational - Based On The Book By Dan Ariely: Predictably Irrational - Based On The Book By Dan Ariely
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Workbook & Summary - Predictably Irrational - Based On The Book By Dan Ariely - Sapiens Quick Books
WORKBOOK
& SUMMARY
PREDICTABLY IRRATIONAL
BASED ON THE BOOK BY
DAN ARIELY
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WRITTEN BY
SAPIENS QUICK BOOKS
Workbook & Summary: Predictably Irrational - Based On The Book By Dan Ariely
by SAPIENS QUICK BOOKS
SAPIENS QUICK BOOKS.
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CONTENT
COMPARISON INFLUENCES DECISIONS
MISCONCEPTIONS IN ECONOMIC BEHAVIOR
FREE ITEMS ALTER CHOICES
SOCIAL EXPECTATIONS IMPACT BEHAVIOR
EMOTIONS AFFECT DECISION-MAKING
CHALLENGES IN SELF-REGULATION
OWNERSHIP DISTORTS VALUE PERCEPTION
AVOIDING COMMITMENT BY MAINTAINING OPTIONS
EXPECTATIONS SHAPE EXPERIENCES
PRICE INFLUENCES PERCEIVED QUALITY
SITUATIONS SHAPE ETHICAL BEHAVIOR
HIDDEN INFLUENCES IN DECISION-MAKING
CLOSING NOTES
HELP US WITH A REVIEW
LEGAL ISSUES
ABOUT COPYRIGHT
COMPARISON INFLUENCES DECISIONS
In The Truth About Relativity
from Dan Ariely's book Predictably Irrational, the author explores how our perceptions of value are not absolute but rather comparative. He begins by illustrating a study where participants were asked to choose between two options: a high-quality, higher-priced bread maker and a lower-quality, lower-priced one. Surprisingly, most chose the higher-priced option, assuming it offered better value despite not necessarily needing its superior features. Ariely argues this decision-making process is influenced by how options are presented relative to each other rather than their inherent worth.
Ariely delves into the psychological concept of relativity, highlighting its impact on decision-making in various contexts beyond consumer choices. He discusses the phenomenon of decoy pricing, where introducing a slightly inferior option to a high-priced item can make the latter seem more attractive. This manipulation leverages our tendency to evaluate choices not in isolation but in comparison to others available.
Moreover, Ariely