Music Marketing: SPOTIFY 101: How to get millions of streams and catapult your career with little money.

By Marc E Stevenson

Are you tired of having only a few hundred streams on Spotify no matter how hard you try?

The world of technology has revolutionized hundreds of industries... One of the most affected has been the music industry. It's becoming less and less necessary for you to be signed to a label to be successful. Now you can upload your music to all the platforms by yourself, you can create marketing campaigns and you can even produce your songs at home. The only problem with this is the need to find good and effective information... Most people who know what they are doing will not give you this information or will charge you thousands of dollars to teach you only part of it.

This book was created with the intention of helping all musicians to have a successful career. You will learn how to use marketing techniques usually reserved for the biggest stars in music that will change the future of your music in just a few months.

In this book you will learn:

✅ How to create an attractive image that will attract record labels and new listeners (Chapter 3).

✅ How to correctly analyze your competition and be able to take their best elements (Chapter 3.2)

✅ Record companies' tricks to use branding correctly and create a recognizable brand in the industry (Chapter 3.4)

✅ The secret to creating Instagram and YouTube campaigns that multiply your streams x10 (Chapter 3).

✅ How to create viral content that attracts thousands of listeners and followers (Chapter 5).

✅Playlist: From basic to expert level. How to get on the biggest charts in your genre without having to pay thousands of dollars (Chapter 6.3)

✅ Finances for Independent Musicians: How to create multiple streams of income from your music (Chapter 5).

✅ Legal Tips for Musicians: Understand contracts, record labels, distributors and managers (Chapter 5)

✅ FREE: Day-by-day marketing plan for your release.

And much more!

Former attorney Marc Stevenson has discovered a three-point strategy that will turn your music into an irresistible product to people's ears. Discover the secrets he learned by advising over 100 artists and take advantage of the techniques that have brought his agency over 1.5 billion streams in 3 years.

So don't wait any longer and click on buy and start your career to success.

• Language: English
• Publisher: BuBu Ebooks
• Release date: Jul 3, 2024
• ISBN: 9798227396396

Book preview

MUSIC MARKETING: HOW TO GET MILLIONS OF STREAMS AND GROW YOUR CAREER WITH LITTLE MONEY.

Marc E. Stevenson

BuBu Ebooks ©

Companies, professional associations and other organizations can benefit from special discounts when purchasing large quantities of BuBu books. For more details, please contact BuBu Ebooks sales at [e-mail].

Website: www.bubuebooks.com

This publication is designed to provide accurate and authoritative information regarding the subject matter. It is sold with the understanding that the publisher is not engaged in the provision of legal, accounting or other professional services. If legal advice or other specialized assistance is required, the services of a competent professional should be used.

Library of Congress Cataloging in Publication Data

Stevenson, Marc E.

Music Marketing.

Marc E. Stevenson

p. cm.

Includes bibliographical references and index.

2023, Stevenson, M.

BuBu Ebooks Publishing.

www. Bubuebooks.com

All rights reserved.

Printed in the United States of America by Amazon.com

This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic mechanical, photocopying, recording or otherwise, without the prior written permission of BuBu Ebooks

Print number

4 2 4 7 1 1 9 0 3 3 8 1 +

CONTENT:

1. INTRODUCTION:

1.1 Who am I and  why you should listen to me?

1.2 What is BuBu Ebooks?

2. WHO ARE YOU AS AN ARTIST AND WHAT ARE YOUR GOALS?

2.1 Will you be: Band, soloist, producer, composer or engineer?

2.2 What is the genre to which your music belongs?

2.3 What is the level of success you want to have?

2.4 What image do you want to represent as an artist?

2.5 What are your strengths?

2.6 What are your weaknesses?

2.7 How can you use your weaknesses positively?

3. WHO IS YOUR COMPETITION?

3.1 How to know who your competition is?

3.2 Look for them on the radio, Spotify, on social networks and on their website.

3.3 Find out how much he charges and what type of concerts he does.

3.4 What is your Branding like ?

3.5 What external elements do the artists you chose have?

3.6 Look at how he distributes his music.

3.7 Example:

4. WHAT IS YOUR BRAND?

4.1 How to define your brand?

4.2 Create your stage name:

4.3 What will your image be like as an artist?

4.4 How do you interact with your audience?

4.5 Logos and registered images:

4.6 Differentiate yourselves in your genre and style of music:

4.7 What are your fans like?

5. CONTENT CREATION STRATEGY PLAN

5.1 How to avoid being embarrassed by uploading content?

5.2 What social networks should you be on?

5.3 What is a person's path to becoming your fan?

6. MARKETING PLAN.

6.1 Build your marketing plan:

6.2 How much to in advertising?

6.3 Playlist :

6.4 Facebook Ads :

6.5 What other important types of campaign exist:

6.6 Google ads:

6.7 Facebook Ads Vs Google Ads?

6.8 Organic content:

6.9 Create connections:

7. DISTRIBUTORS:

7.1 Distrokid :

7.2 Ditto:

7.3 Songtrust :

7.4 CD Baby:

8. STREAMING PLATFORMS .

8.1 Spotify:

8.2 How much Spotify pays:

8.3 Other streaming services ;

9. RELEASE PLAN FOR THE SINGLE OR ALBUM

10. ANALYSIS OF RESULTS AND MODIFICATIONS.

11. BEING INDEPENDENT VS BEING SIGNED TO A LABEL:

12. CONCLUSIONS.

1. INTRODUCTION.

I imagine you bought this book for a reason...You want to grow (or start) your career in music. We'll let me tell you that this book is a good start... After a lot of thinking and many YouTube coaching videos, I realized that what makes me happiest in the world (and probably my mission) is to inspire and help artists fulfill their dreams. Something inside me lights up when I see how singers that my agency advises begin to see results, artists who had never uploaded a video in their life begin to have thirty thousand views on their songs, others get offers from record labels and others create their viral first song.

I didn't write this book wanting to make money, it's quite the opposite (I think I'm shooting myself in the foot since someone who has an advertising agency is teaching you how to advertise for yourselves) but as I told you before my mission is not enrich myself at the end of you. If there is one thing, I want this book to leave you with, it is that you don't need a record label, a millionaire dad, or being discovered singing on a train. The only thing you need to start your career in music is effort, dedication, and some money (advertising is not free ha, ha, ha). Apart from that you don't need anything else! With all the tools that the internet has brought, more and more artists are succeeding as independent artists, you no longer need anything more than your cell phone to start showing your songs to the public.

This book is for all the people who have dreamed of creating music, it will serve both the artist who has never recorded his song and even the artist who has already made money with their talent (you will realize that many of the things a record label for you, you can do them spending little time and money)

In short, in this book you will learn a little about everything, from how to start creating your brand as an artist, to managing social networks, creating viral content and managing Facebook and YouTube Ads campaigns. Everything you will need to give your musical career a boost will be here in one place, summarized and so easy to understand that even your grandfather will be able to help you.

Who am I to tell you all this?

My name is Marc E. Stevenson, and I am a lawyer specializing in Entertainment Law who has created a marketing agency for artists. For several years I have guided hundreds of musicians to improve the way they advertise their music (over time I have specialized in urban music, but I have had clients who move in the genres of rock, pop, electronic and even country). After hundreds of mistakes and lessons, I want to present you with a book that guides you, a book that does not promise you heaven and does not deliver, a book that is useful and that gives you strategies that work and that are as economical as possible.

Reminder: This book is best read little by little, it is not a book to be read in one go; This is a product that you should read and reread. You must apply what you see and experience for yourself the results you obtain. The first step towards success is action, so without waiting any longer, here I leave you the result of hundreds of hours of work and more than 15 years of experience.

What is BuBu Ebooks:

To create this book, I had the help of BuBu Ebooks, this is a book publisher that was created more than 4 years ago and that in a short time has changed the information business throughout America. Its creator is called Sebastián and he created this company with the intention of making information accessible to all people. All Bubu books are affordable and have a thorough verification process for the information in them. This means that everything in the BuBu books works and that the authors who created these books really are experts at what they do.

If you want to know more about this project, go to its website or scan the QR code below. There you can find books on all topics and you can download free books and even take advantage of special discounts. My other books are there so if you want to support me and learn more about my work you can do so there.

Website: www.bubuebooks.com

2. WHO YOU ARE AS AN ARTIST AND WHAT ARE YOUR GOALS.

In this chapter we will talk about how to begin to understand who you are as an artist... for many this may be silly or useless, but this could not be further from the truth. If you know well who you are and what your strengths and weaknesses are, you will easily know what you need to improve and how you will be able to advertise effectively. By having a clear idea of who you are as an artist and what your product is like, you will be able to sell yourself better, labels will be more tempted to sign you, you will know what type of content to upload and what type of songs will possibly be more successful. For this section I recommend that you be as honest as you can with yourself, if no one in your life has told you that you are funny, do not put humor as one of your strengths. By doing this exercise thoroughly, you will learn a lot about yourself and understand what you need to do to take your musical career to the next level. If you are a more established artist, I also recommend that you do these exercises, it never hurts to know more about yourself; Suddenly you will be able to learn something that is that little push that takes your music from local fame to international fame.

2.1 Will you be: Band, soloist, producer, composer or engineer?

The first thing you have to define is what type of artist you want to be. There are many ways you can make money in music right now. You can be a producer, you can write songs for other people (ghost writer); you can be in a band, you can be a solo artist, or you can even be the bassist. Anyway, you have many options... As advice, I recommend that you do what makes you feel most comfortable, you don't have to be a soloist if you enjoy playing with your friends or vice versa. I have heard many times that so-called experts advise that depending on what the market wants you should or should not do something (Ever since Simon Cowell on the X Factor decided to unite One Direction, everyone believes they have a secret formula for success.) try to turn a deaf ear to that advice. Do what is most comfortable for you... even if you believe that Hip-Hop lacks more groups, do not join with people who may not have chemistry. This is the perfect recipe for you to take something you love and turn it into something annoying.

Always do what feels natural to you and don't try to make decisions just for the financial