How I Wrote This
How I Wrote This
ratings:
Length:
11 episodes
Language:
English
Format:
Podcast
Description
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
Language:
English
Format:
Podcast
Episodes1 - 10 of 11 episodes
- May 28, 2024
- Apr 28, 2024
- Mar 19, 2024
- Feb 27, 2024
- Jan 12, 2024
- Dec 13, 2023
- Dec 13, 2023
- Nov 01, 2023
- Sep 21, 2023
- Aug 07, 2023