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    20% - The Marketing Procurement Podcast

    20% - The Marketing Procurement Podcast

    20% - The Marketing Procurement Podcast

    ratings:
    Length:
    33 episodes
    Language:
    English
    Format:
    Podcast

    Description

    In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 33 episodes

    Title

    Season 2 Coming 2Q24

    That's a wrap! We'll be back in Q2 of 2024 with a new season. If you have suggestions ...

    3 minutes
    		Nov 29, 2023

    This is Unsustainable w/ Caroline Johnson

    The Business Model Company cofounder Caroline Johnson is 20%’s first return guest and i...

    48 minutes
    		Nov 15, 2023

    Marketing Is an Investment w/ Brett Colbert

    Brett Colbert is known for pulling no punches. In this episode he brings his direct and...

    45 minutes
    		Nov 01, 2023

    On Creative Effectiveness w/ George Tannenbaum

    In this episode we up the creative content by talking to veteran creative director Geor...

    32 minutes
    		Oct 18, 2023

    The Path to Great Work w/ Beverley Hammond and Susan Irving

    20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irvi...

    43 minutes
    		Oct 04, 2023

    Agency Model Innovation w/ Caroline Johnson

    The Business Model Company cofounder Caroline Johnson joins the pod to discuss how agen...

    48 minutes
    		Sep 20, 2023

    Tuning Up the Client-Agency Relationship w/ David Meikle

    Consultant David Meikle joins the pod to discuss—and listen to Blair and Leah rave abou...

    47 minutes
    		Sep 06, 2023

    Just Say No w/ Niki McMorrough

    Niki McMorrough has seen the client-agency relationship from both sides of the table an...

    44 minutes
    		Aug 23, 2023

    2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective

    Blair and Leah are concluding their brief summer hiatus, back in the studio this week, ...

    28 minutes
    		Aug 09, 2023

    Madison Avenue Makeover w/ Michael Farmer

    Madison Avenue Manslaughter author, agency advisor and former BCG and Bain consultant M...

    61 minutes
    		Jul 26, 2023