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    Greenbook Podcast

    Greenbook Podcast

    Greenbook Podcast

    ratings:
    Length:
    110 episodes
    Language:
    English
    Format:
    Podcast

    Description

    Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 110 episodes

    Title

    114 — Humanizing Data: Joyce Chuinkam’s Approach to Empathy and Authenticity in Market Research

    In this episode of the Greenbook Podcast, host Lenny Murphy welcomes Joyce Chuinkam, Se...

    51 minutes
    		Jun 24, 2024

    113 — Good Team, Bad Team: Transforming Team Dynamics with Sarah Thurber and Blair Miller

    What makes a team truly effective?In this episode of the Greenbook Podcast, Karen Lynch...

    45 minutes
    		Jun 17, 2024

    112 — Empathy in Analytics: Stephan Gans on Understanding Consumers at PepsiCo

    In this episode of the Greenbook Podcast, host Karen Lynch interviews Stephan Gans, SVP...

    35 minutes
    		Jun 10, 2024

    111 — Bianca Johnston on Elevating Research, Her Journey from Shopify to Educational Leadership

    What are the key skills researchers need to thrive in today's fast-paced market?In this...

    30 minutes
    		Jun 03, 2024

    110 — Emotional Insights for E-commerce Excellence: Lessons from Snapdeal's Rasika Mathur

    How do hidden dynamics fuel successful e-commerce strategies?In this episode of the Gre...

    35 minutes
    		May 20, 2024

    109 — Unlocking Market Potential through White Space with Tulika Chikersal

    How do leading companies turn market insights into innovative products that resonate wi...

    37 minutes
    		May 13, 2024

    108 — MRX Pulse Check: Unpacking IIEX North America 2024 with Karen Lynch & Lenny Murphy

    Step into the forefront of innovation with key takeaways from IIEX North America 2024In...

    25 minutes
    		May 06, 2024

    107 — Packaging, Innovation, & Launching Insights at Olly with Liz Raukohl

    How does Olly use consumer insights to craft products that stand out in the crowded wel...

    39 minutes
    		Apr 29, 2024

    106 — Charting the Conjoint Frontier: Steve Cohen's Legacy in Market Research

    How did conjoint analysis revolutionize market research?In this episode of the Greenboo...

    44 minutes
    		Apr 22, 2024

    105 — Paths Unseen: Tracing Future List Honoree Belinda Brown's Career in MRX

    Unexpected paths often lead to the most rewarding destinationsIn this enlightening epis...

    32 minutes
    		Apr 15, 2024