20 min listen
Episode 4: The Store Is Our Brand
ratings:
Length:
18 minutes
Released:
May 1, 2018
Format:
Podcast episode
Description
Oh sure, we could sell your favorite Trader Joe’s products online, but that’s not who we are. We could collect data about you, but that’s really not who we are. We strive to make shopping at Trader Joe’s an enjoyable experience, a fun adventure. For many, a Trader Joe’s store has long been the place to buy wine, and they ask us, “How do you do it – offer such great wines at such great prices?” We’ll show you the secret on a trip to Napa Valley, California. And why are Trader Joe’s Crew Members so happy, anyway? The answer is surprisingly simple. Also, the inspirational advice that one customer gave TJ’s CEO. Episode 4 Transcript (PDF)
Released:
May 1, 2018
Format:
Podcast episode
Titles in the series (86)
Episode 1: It's About The Products: People can’t stop tasting them and talking about them. What makes Trader Joe’s products so different? How does an idea go from being one of our new discoveries to one of yours? Meet the person with the best job at Trader Joe’s (or maybe... by Inside Trader Joe's