#184: In 2003, Beyonce Knowles-Carter felt shy about performing sultry lyrics and dance routines on stage. She needed a tactic to overcome her nerves and stage fright. So she created an alter ego, Sasha Fierce, to bring out her more assertive side. Beyonce is one of many top performers -- along with other top artists, athletes, executives, speakers, investors, bankers, lawyers, negotiators, and more -- who use alter egos as a tactic to overcome their insecurities and become better versions of themselves. Today's podcast guest, Todd Herman, is an expert at the practice of creating alter egos to improve your performance in any arena of life. He says that crafting an alter ego can help you become a better worker, leader, manager, investor, and even a better parent. Todd joins us on today's podcast to describe the "why" and "how" of creating an alter ego at work, at home, and in social settings. For more information, visit the show notes at https://affordanything.com/episode184