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Lululemon Athletica: Chip Wilson

Lululemon Athletica: Chip Wilson

FromHow I Built This with Guy Raz


Lululemon Athletica: Chip Wilson

FromHow I Built This with Guy Raz

ratings:
Length:
52 minutes
Released:
Jun 18, 2018
Format:
Podcast episode

Description

After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS, for our postscript "How You Built That," how Mike Sorentino developed the EyePatch Case, an iPhone case that cleans and protects the phone's built-in cameras.
Released:
Jun 18, 2018
Format:
Podcast episode

Titles in the series (100)

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.