Ideas Worth Using, Getting Results In Advance with Dean Jackson. Dean is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius and he shows you how to use marketing as the ultimate lever to a life of freedom and fun. Here’s a glance at what you’ll learn from Dean in this episode: A Counter Intuitive way to generate more sales, revenue, and profits How to sell something for 5X more than your competitors by delivering results in advance One Question that can change the way you operate your business (and get you better clients) What you can do to reduce costs in your marketing, advertising, and fulfillment Why you have to deliver far less to produce a happy client with a new way of structuring your offer Why it’s LESS expensive to deliver the result than it is to convince people to give you money to deliver the result How to reduce your cost of acquisition by delivering a result for your clients in advance What to do to create greater value and a friction free experience How to re-engineer your marketing and selling models by recognizing that People are far less attached to FUTURE money than they are of PRESENT money A compelling offer is 10X MORE powerful than a convincing argument – and how you can deploy this in your business, marketing, and sales models Your clients are compelled to seek their ____ __________ and you can tap into this jet stream of what they are compelled to do (HINT: You don’t have to convince them) And more… Shownotes and links from this episode can be found at: www.ilovemarketing.com/282