* Joe shares where's been over the past few weeks and the high level people he's been spending time with, including: Gary Bencivenga, Brian Kurtz, Tony Robbins, Eric Schmidt, Craig Venter, Martine Rothblatt, Mark Owen, Chris Anderson, Stuart Johnson, Darren Hardy, Larry Page and many more! * Dean shares how a 90-minute book positions you, gets more people buying from you, and gives you the opportunity sell at higher prices * Why exposing yourself to new environments and different people makes you a better marketer and entrepreneur * Joe and Dean discuss how to make your products and services irresistible with powerful titles, headlines, education and copy   * Life lessons from United States Navy SEAL Mark Owen who participated in the mission that resulted in the death of Osama bin Laden  * BOOK MARKETING SECRETS: 5 big lessons Joe has learned helping Arianna Huffington, Peter Diamandis, Eric Schmidt/Jared Cohen, Tony Robbins and high level people with their book launches