Mitch Williams is the President and CEO at APR in Opelika, Alabama. APR is an automotive engineering firm founded in 1997 with a corporate philosophy of innovation, integrity, and excellence. Their mission is to provide the highest quality and most highly engineered aftermarket performance products available for Porsche, Audi, and Volkswagen vehicles. Mitch has worked in the automotive industry for decades and has lead companies including Hella where he was the youngest president in their history, Cibie and Marchal Lighting, and RPUI, and he’s a former SEMA Chairman of the board.