Are you data-informed or data driven? My guest this week, Ella Hilal, the Director of Data at Shopify explains exactly why being data-informed is more important than being data-driven. Ella works at Shopify, a unicorn company in Canada that handles over $100B per year in e-commerce transactions and is growing 60%+ year over year. Besides dealing with insane amounts of data, Ella is an award-winning professor with more accolades than we can list here. Listen as Ella clarifies what it means to be a leader, and explains why being data informed is to key to transforming your organizations' data culture! Golden nuggets galore here folks.. enjoy!   Sponsor This exciting season of AOF is sponsored by our BI Data Storytelling Mastery Accelerator 3-Day Live workshop. Our first workshop coming up from Sept 17-19 is 70% full! Join us and consider upgrading to a VIP. Many BI teams are still struggling to deliver consistent, high-engaging analytics their users love. At the end of three days, you'll leave with a clear BI delivery action plan. Register today!   Enjoyed the Show? Please leave us a review on iTunes.   For all links and resources mentioned visit: https://bibrainz.com/podcast/27