Today’s question comes from Jim, who wants to advertise his sales site on Facebook. Because people are less likely to purchase from a mobile phone, should he only advertise to desktop computer users? Jim’s site is http://huntersapron.com/.

For this episode, I brought in my friend Rick Mulready, who is an expert in Facebook advertising. Find more from Rick at http://rickmulready.com/. His new podcast, The Art of Paid Traffic, is coming soon!

Do you have a question about advertising your business? Record it at http://www.askpat.com/. If you have advice to share with Jim, use #AP242.