47 min listen
Alex Magnin, Giphy head of revenue
FromAd Age Ad Lib
ratings:
Length:
33 minutes
Released:
May 3, 2019
Format:
Podcast episode
Description
People are conducting more than a billion searches for GIFs on messaging apps a day. At the heart of their results is, usually, Giphy, a shareable online database of those short looping soundless videos. Giphy’s Alex Magnin who claims to net in the ballpark of 10 percent of the search traffic of Google, joins the podcast today to discuss all things GIF and messaging, what it looks like from an advertising and branded content perspective, plus what the most popular GIF search terms are. (Hint: They might just restore your faith in humanity!)
Released:
May 3, 2019
Format:
Podcast episode
Titles in the series (100)
Pop Vox: As chairman and CEO of Vox Media, Jim Bankoff oversees eight vertices including The Verge, SB Nation and Vox.com. by Ad Age Ad Lib