If you had to invest money into sales or marketing to grow your business by 10 x, what would you do? Invest in a sales solution or branding and marketing? On today’s episode of cannabis business minds, we’ll hear from two experts in the fields of sales and branding to answer the age old question, do we brand first or do we sell first? And.. HOW do we sell and brand right? On today’s show, we have two top women in the field of sales and marketing. How did we meet, the good old facebook comment section when one of our guests asked, what is more important, marketing or sales. Representing the sales side, we have Joanna Sapir, who is a Business Strategist and Coach, Commander-in-Chief of the Ginger Army, and a competitive Olympic-style Weightlifter. She has been a teacher and mentor her whole life from the classroom to the gym floor and now to businesses across the world - helping health & wellness practitioners and coaches that are skilled at their craft and passionate about what they do build successful and sustainable businesses. Connect with Joanna at: joanna@joannasapir.com  Representing the marketing side, we have Kalah Haley, who is an entrepreneur and the CEO and Founder of Saint Rock Media, a full-service digital agency servicing clients across Colorado in Aviation, Financial Services, Auto and Real Estate. She specializes in brand strategy and running killer Facebook ads. Kalah is an early investor in blockchain technologies and is the subject of "Kalah Haley" a daily YouTube series documenting her experiences as a business owner and investor. When Kalah is not running her business, she is training and competing in Mixed Martial Arts and hosting her podcast "Girl Fight Talk". Connect with Kalah at: kalah.haley@saintrockmedia.com.