Means your focused on building a brand beyond yourself that will dramatically increase your ability to grow. You'll also give yourself another giant headstart if your able to start your agency from scratch with this focus in mind. Not being saddled with legacy systems and decisions enables nimbleness necessary to navigate unexpected terrain. It's that agility and focus that will allow you to beat the established competition to the end consumer. That's what I talk to Zach Mefferd and Ryan Swalve, of Coverage Direct, about what they're trying to build.