34 min listen
Wilhelmina Models CEO Bill Wackermann: 'Brands today are looking for a fuller picture, it's not just about the pretty face'
Wilhelmina Models CEO Bill Wackermann: 'Brands today are looking for a fuller picture, it's not just about the pretty face'
ratings:
Length:
39 minutes
Released:
Oct 30, 2018
Format:
Podcast episode
Description
Since Bill Wackermann joined Wilhelmina Models as CEO in early 2016, his mission has been to bring the company into the 21st century, while remaining true to its original philosophy: Flawed beauty is the most beautiful. Today, being a model is about so much more than taking a good picture; it's about being a real, interesting person, Wackermann said. People, and brands, are demanding authenticity. In this week's episode of the Glossy Podcast, Wackermann discusses why Instagram followers should be more about quality than quantity, how consumer demand is shaping the industry and why his company has turned its focus to Snapchat.
Released:
Oct 30, 2018
Format:
Podcast episode
Titles in the series (100)
The Dreslyn founder Brooke Taylor Corcia: 'Data needs to be taken with a grain of salt': Brooke Taylor Corcia, the founder of online fashion and lifestyle store The Dreslyn, wanted to launch her own company to get a more accurate representation of West Coast fashion into the e-commerce lexicon. Three years after launching The Dreslyn as... by The Glossy Podcast