Jeff Bussgang is a Co-Founder and General partner @ Flybridge Capital, where has made investments in numerous incredible companies including 2 former guests of the show, Jeff Seibert @ Crashlytics (sold to Twitter) and Josh Udashkin @ Raden. Jeff is also a Senior Lecturer @ Harvard Business School where he has co-authored no less than 15 cases. He is also an author having written the renowned, Mastering The VC Game to the acclaim of The Financial Times, TechCrunch, BusinessWeek and more. Jeff also has an incredible blog, Seeing Both Sides, which you can find here. In Today’s Episode You Will Learn: 1.) How Jeff made his way into VC? How did he come to co-found Flybridge? 2.) To what extent does Jeff believe there is a glass ceiling for people without operations experience to progress up the VC ladder? 3.) How can companies establish cultures and processes when they have to change and reinvent every 6-12 months? 4.) What are venture returns? What metrics does Jeff use to determine his success? 5.) Is a focus on unit economics now one of the only ways to achieve equity value creation? How can consumer adoption drive equity value creation? Items Mentioned In Today’s Show: Jeff’s Fave Book: Man's Search For Meaning by Viktor Frankl Jeff's Fave Blog or Newsletter: Mattermark Daily Jeff’s Most Recent Investment: Sentenai As always you can follow The Twenty Minute VC, Harry and Jeff on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Snapchat here!   This episode was brought to you by DesignCrowd, the online marketplace for custom graphic, logo and web design that helps startups, entrepreneurs, web developers and agencies outsource design projects to designers from around the world.   How Does It Work? Once you have launched your brief, designers will begin submitting quality designs for you to review. With some constructive feedback, you can quickly generate a large gallery of designs that really do fit your needs. You can have exactly what you need within just three days. Once you have selected your favourite design, you will be sent all the files you require to update your branding. If you don’t like any of the submitted designs, then DesignCrowd offers a money back guarantee. So checkout designcrowd.com/VC and enter the promo code VC100 to get an astonishing $100 off your next project.