Sheri Scott runs the blog Forever Yours Betty which started as a pop-up vintage shop and went on to becoming one of Scotland’s most well respected Fashion & Lifestyle blogs. She’s worked with brands like Boden, Topshop, GAP, Radley and Accessorize and was shortlisted for UK’s Top Stylist voted by Stylist Magazine. She also runs her own creative PR and events company specialising within the fashion, beauty and lifestyle industries. We talk personal branding, sponsored content, standing out from the crowd and the highs and lows of running your own business. For information regarding your data privacy, visit acast.com/privacy