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Autoline EXTRA #1314: Johan de Nysschen

Autoline EXTRA #1314: Johan de Nysschen

FromAutoline This Week


Autoline EXTRA #1314: Johan de Nysschen

FromAutoline This Week

ratings:
Length:
15 minutes
Released:
Apr 24, 2009
Format:
Podcast episode

Description

One of the hottest brands in the luxury segment right now is Audi. After making strides in Europe and China, the company now appears to be on the verge of a breakout in the United States. On this edition of Autoline EXTRA, John McElroy talks with the man in charge of Audi of America, Johan de Nysschen. They discuss Audi’s participation in the American Le Mans series and whether or not that’s helped Audi’s image in the US. Mr. de Nysschen also discusses how Audi’s marketing has changed in the American market and what its direction will be in the future. Joining John in the discussion are Scott Burgess from the Detroit News, and David Welch from BusinessWeek magazine.
Released:
Apr 24, 2009
Format:
Podcast episode

Titles in the series (100)

In depth discussions of the most important trends and developments shaping the automotive industry with industry executives and the top auto journalists. Your half-hour update on what they’re talking about in the C-suites.