Tomer Levy. He’s the CEO and co-founder of Logz.io. Before co-founding Logz, he co-founded and was the CTO of Intigua, a company that innovated locker-like containers designed for large enterprises. Prior to Intigua, Tomer spent 6 years at Check Point, where he led its intrusion prevention system product from concept to market. He has an MBA for Tel Avi University, a BA in Computer Science, and is an enthusiastic kite surfer. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? – Jeff Bezos Favorite online tool? — Grammarly How many hours of sleep do you get?— 6-7 If you could let your 20-year old self, know one thing, what would it be? – “Take it easy, you’ll figure it out”   Time Stamped Show Notes: 01:20 – Nathan introduces Tomer to the show 02:06 – Logz is a logins company 02:12 – Some of their customers are Kantar Media and British Airways 02:30 – Logz solves systematic problems in web servers and databases 02:41 – Logz is a SaaS business 02:52 – Logz caters to IT operations and security team of a company 03:24 – You can subscribe to Logz’ website directly and pay monthly 03:29 – Logz has 2 main cohorts 03:32 – SMBs would pay around $10-15K a year 03:41 – SMEs would usually pay annually that can grow to hundreds of thousands 03:58 – Average pay is $10K-40K in annual contract value 04:10 – Logz was launched in 2014 and the product end of 2015 04:30 – Logz has an inside sales team 04:38 – Logz offers an open source platform like ELK which is around $500K a month 04:58 – Instead of libraries, ELK will be installed in the servers and take all the data 05:12 – ELK visualizes the data and Logz offer ELK with more capabilities 05:27 – Logz is based on the open-source community 05:55 – Logz isn’t the developer of the open source 06:05 – Logz built a solution on top of the open source for log management 06:30 – ELK is like google search for all of your log data 07:02 – There are also other companies who are doing open SaaS 07:10 – Pantheon for WordPress and similar with Cloudera are doing open SaaS too 07:38 – Github just recently offered Git open source as a service 08:03 – Tomer has been writing content even before the launch of the company 08:14 – Logz is number for ELK search and they contribute the most in the open source community 08:43 – Open source has to be good and easy enough to get started so it will have mass distribution 08:51 – But it has to get to a point that it is difficult to scale and make it production grade 09:04 – Logz currently has a thousand companies on board 09:17 – Some are paid customers and some are on free 09:35 – Logz has raised money but they could have built a lifestyle business 09:52 – Logz raised $24M and the last round was $15.6M in October 2016 10:07 – Team size is 70 10:54 – Logz started in October 2014 and ran their first product by February 2015 11:05 – Logz started with 5 non-paying customers after shifting to paid model 11:38 – As your company grow, people will realizes your company’s value and be willing to pay for it 11:49 – Logz has 0 revenue in 2014 and 2015 revenue was around 6 figures 12:44 – Logz has already broken a million dollar runway 13:02 – Logz competes mostly with engineers setting up their own open source 13:10 – The commercial side, Logz competes with AWS or Amazon Web Services 13:45 – Gross margin 14:12 – Logz pays $1-5M to Amazon for hosting 15:20 – Minimum MRR 15:46 – Team is based in Telavi, Israel 15:59 – Logz also has a team in Boston where Tomer currently is 16:11 – Gross monthly customer churn 17:07 – “We’re very much a land and expand business” 17:43 – Marketing team has 8 or 9 people and 7 sales people 18:10 – Fully weighted CAC 18:40 – Payback period 19:22 – Logz also invest in paid marketing with around $5k a month 19:50 – Logz invests massively in events this year 20:23 – Logz spends a few hundreds of dollars in sponsorships 22:17 – The Famous Five   3 Key Points: When thinking about a busin