Carlos is the Global Head of Social Media for BMC Software. Previously, he has led corporate social media for brands such as Winn-Dixie, Save-A-Lot, and LinkedIn. In addition, he is an industry speaker and thought leader on Snapchat and all things social media. Sponsors: Braintree: Looking for an easier way to accept payments from your customers? Braintree lets you accept all forms of payment in over one hundred and thirty currencies! SquareSpace: A simple way to create your next landing page, gallery, online store, or blog. Start your free trial today and get 10% off your first purchase when you enter offer code FIRE!