34 min listen
Episode 76: Russ & Daughters Brand Update
FromAfter the Jump
ratings:
Length:
38 minutes
Released:
Jun 4, 2014
Format:
Podcast episode
Description
What happens when an iconic brand like Russ andamp; Daughters gets a makeover? Find out on this weeks episode of After the Jump, as Grace Bonney is joined by Jen Snow, Director of Media and PR at Russ andamp; Daughter, and designer/artist Kelli Anderson. Find out what went into the brand redesign and how Jen andamp; Kelli were able to maintain the soul and spirit of the 100 year old company while modernizing the look and feel of Russ andamp; Daughters. This program was sponsored by Edwards VA Ham. You walk into Russ andamp; Daughers and there are 100 years of stories! [08:00] Jen Snow on After the Jump We did not want to turn Russ andamp; Daughters into the Epcot version of Russ andamp; Daughters. We wanted to analyze what it was about the place that brought all these people together. [17:00] --Kelli Anderson on After the Jump
Released:
Jun 4, 2014
Format:
Podcast episode
Titles in the series (100)
Episode 6: Meg Mateo Ilasco and Mom, Inc.: On this episode of After the Jump, Grace Bonney is joined in the studio by Meg Mateo Ilasco, author of several books, stationary producer, and creative director of Anthology Magazine. Tune in to hear about Megs start in the art and design world, how an ad by After the Jump