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PREVIEW #1: How Airbnb planned its rebrand

PREVIEW #1: How Airbnb planned its rebrand

FromHigh Resolution


PREVIEW #1: How Airbnb planned its rebrand

FromHigh Resolution

ratings:
Length:
4 minutes
Released:
Feb 10, 2017
Format:
Podcast episode

Description

Launching rebrands is hard. So what was it like the morning after Airbnb launched theirs? Katie walks us through the process used and how the design team was prepared for the world’s reception.
Released:
Feb 10, 2017
Format:
Podcast episode

Titles in the series (52)

Bringing clarity to how the best companies approach, communicate, and deploy design. We’ve hand-picked the design industry’s 25 greatest influencers and change-makers to bring you 1000min of deep-dive conversation. Hosted by Bobby Ghoshal and Jared Erondu.