Have you ever considered a niche for your graphic design business? Working in a design niche can be very rewarding as well as very profitable. Many graphic designers make a very good living by only servicing a very small demographic of clients. In this week's episode of the Resourceful Designer podcast ,I discuss various niches, the benefits of working in one, and how not to limit yourself to just one market. I go into much more depth in the podcast but if you want to know some of what I talked about read on. What is a niche? According to the Merriam-Webster dictionary, a niche is A distinct segment of a market. A place, employment, status, or activity for which a person or thing is best fitted. So what does that mean for us as graphic designers? A niche in the graphic design industry can be defined in three different ways. Design Niche A design niche is when you specialize in a particular section of the design industry. Like a designer who only designs logos, or one who specialises in direct mail campaigns, or one who only designs trade show booths. All of these specialize in their respective design niches. Client Niche A client niche is when you specialize in a certain demographic pertaining to the sector you serve. Examples are designers who only design for restaurants or those who specialize in designing for medical clinics, or musicians, or sports teams. The demographic you serve makes up the niche. Location Niche A location niche is the most common and many designers fall into this category without even thinking of it. A location niche is when you promote your services in a defined geographic location. A designer who promotes websites for Chicago-based businesses is in a location niche. Benefits of working in a graphic design niche You become the expert: The main benefit of working in a graphic design niche is how you are perceived. If you service a particular niche, you are automatically viewed as being an expert in that niche. Knowledge gained: By servicing a niche you gain valuable knowledge about the topic it covers. This knowledge can greatly help you and your clients when working on design projects. Better referrals: Clients often talk to colleagues in their niche and referrals passed between them carry a lot more weight than normal. You could charge more: As an expert in your niche, you can charge premium prices for the value you bring to your clients. Imagine a dentist who wants a website for the new dental clinic she is opening. She looks for a web designer by asking her friends, family and peers for referrals. A friend recommends a great designer who created his music store website, while at the same time a fellow dentist recommends a designer who specializes in creating websites for dentists. Which one do you think would pique her curiosity more? Now let's say the dentist decides to interview the two designers. The first designer listens to what the dentist needs and makes a few suggestions based on his knowledge and experience designing websites. The second designer listens to what the dentist needs but then uses her knowledge and experience dealing with the dental industry to suggest things the dentist hadn't even considered. Which one do you think would impress the dentist more? When reviewing the two submitted quotes, the dentist takes into consideration her impression of the two designers and the value each can bring to her new dental clinic. Even if the second designer's quote is more expensive, there's a very good chance the dentist will still pick her because of her expertise in her niche. So you see how choosing to work in a niche can be beneficial? What if you don't' want to limit yourself? Let me tell you a secret... are you ready for it? Keep this to yourself mind you. You can work in more than one niche. WOW, Mindblowing isn't it? There is nothing stopping you from specializing in more than one niche. Perhaps you specialize in creating websites for dentists. Maybe you can use that knowledge to als