Does your design website have dedicated landing pages? One of the most asked questions I get is how do I attract new design clients? I wrote a blog post a while back sharing 10 proven ways to do just that but today I decided to do a podcast episode on another way, landing pages. Be warned, this isn't a quick way to attract new design clients. Landing pages are a slow burn meant to work over time but they do work. Below are some of the points I cover in the podcast. Be sure to listen to the episode for the full discussion. What is a landing page? Technically speaking, any web page someone lands on after clicking a link is a landing page. But when it comes to marketing the term "landing page" has taken on a new meaning. A landing page is a webpage with only one marketing purpose in mind, to generate leads and sales for your business. What makes a good landing page? A good landing page should be a standalone page without any distractions except for its primary goal, getting visitors to click on your call-to-action. The best landing pages have no sidebar, no footer and possibly no header or menu. The whole purpose of the page is to relay your message and allow your visitors only one option, to follow through on your CTA. A good landing page should have a pleasant, flowing design including compelling copy, appropriate imagery and a very easy way for visitors to interact with it, either a button or simple form allowing them to contact you for more information. At the bottom fo the landing page, almost as an afterthought, you should include a single line of text and a text link inviting visitors back to your website to learn more about you. How to use landing pages for your design website. Way back in episode 2 of the podcast I talked about how your design clients may not know everything you are capable of doing and how you should be informing them every chance you get. I also talk about this and how to get new work from existing clients in episode 72. But when using landing pages to attract new design clients you need to flip that concept around and concentrate on only one service at a time. I presume you already have a website for your design business and on that website you list all the services you offer. Things like logo design, business cards, trade show displays, posters, t-shirts, websites, social media profiles and so much more. It's great that you list all those services but the problem is, so does ever other designer in your area. That's where landing pages come in. You should be creating a landing page for every service you offer. Logo design should have its own landing page, website design should have its own landing page, wedding invitations should have its own landing page, you get the idea. Every one of those landing pages will focus on that specific service and nothing more. Not only that, but they should be composed in a way to entice visitors to want to work with you. Think about it from a potential client's point of view. When they google "poster design [add city name]" the search results will display a bunch of designers in your area capable of designing posters. But what will be more impressive to the potential client, a design site simply mentioning they design posters, or a dedicated landing page specifically talking about posters? Imagine them landing on a page with text something like this... Are you in the [city name] area and looking to have a poster designed for your business or upcoming event? If so, you've come to the right place. Here at [company name], we've been designing business and event posters for over xx years and we would love the opportunity to design your next poster." Again, what would be more impressive to the potential client looking for a poster design, a design site that mentions poster design amongst many other services or a simple landing page dedicated solely to poster design? Now, imagine if your site had landing pages for poster design, T-shirt design, ticket-design, etc. etc. You