We've been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You'll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS.
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Show Notes

AGConsult — Els' agency
Identifying Customer Top Tasks — an article by Gerry McGovern
Treejack, OptimalSort — tools by Optimal Workshop for tree testing and card sorting
Balsamiq, Axure, InVision — prototyping tools
Information Scent — a definition at Optimizely Glossary
Navigation versus search — Els' article
GOV.UK — a good website example without top navigation
Jakob Nielsen, Jared Spool, Gerry McGovern — usability authorities to follow
CTAConf 2018 — one of the upcoming conferences where Els will give a talk (August 27-29, 2018 in Vancouver, Canada)
Follow Els on Twitter: @els_aerts
Get €200 off user research training by AGConsult Academy using promocode UIBREAKFAST (valid until June 31, 2018)

Today's Sponsor
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