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Episode 4: Choosing the Right Audience

Episode 4: Choosing the Right Audience

FromUI Breakfast: UI/UX Design and Product Strategy


Episode 4: Choosing the Right Audience

FromUI Breakfast: UI/UX Design and Product Strategy

ratings:
Length:
46 minutes
Released:
Oct 20, 2015
Format:
Podcast episode

Description

Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes.

Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation
Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients)
Jane's free email course on managing designers (nailed the positioning this time): Coefficiency
Jane's famous productized consulting service — monthly creative direction for software companies: Correlation
Jane's training course for consultants: Client Onboard (a post-mortem screenshot)
Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands
Authority by Nathan Barry (guides you through the actual writing process)
30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit)
Kai's new book: The Traffic Manual
Jane's new book: The UI Audit
Released:
Oct 20, 2015
Format:
Podcast episode

Titles in the series (100)

Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.