37 min listen
Episode 4: Choosing the Right Audience
Episode 4: Choosing the Right Audience
ratings:
Length:
46 minutes
Released:
Oct 20, 2015
Format:
Podcast episode
Description
Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes.
Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation
Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients)
Jane's free email course on managing designers (nailed the positioning this time): Coefficiency
Jane's famous productized consulting service — monthly creative direction for software companies: Correlation
Jane's training course for consultants: Client Onboard (a post-mortem screenshot)
Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands
Authority by Nathan Barry (guides you through the actual writing process)
30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit)
Kai's new book: The Traffic Manual
Jane's new book: The UI Audit
Jane's first book (flaky one-size-fits-all positioning): Mastering App Presentation
Double Your Freelancing Clients by Brennan Dunn (he recommended to make a free course targeted at clients)
Jane's free email course on managing designers (nailed the positioning this time): Coefficiency
Jane's famous productized consulting service — monthly creative direction for software companies: Correlation
Jane's training course for consultants: Client Onboard (a post-mortem screenshot)
Kai's book that he wrapped up, killing a list of 500 people: Getting Started with Fancy Hands
Authority by Nathan Barry (guides you through the actual writing process)
30x500 Academy by Amy Hoy and Alex Hillman (teaches you to find the product-market fit)
Kai's new book: The Traffic Manual
Jane's new book: The UI Audit
Released:
Oct 20, 2015
Format:
Podcast episode
Titles in the series (100)
Episode 24: Getting Started with Digital Strategy: Today Marie Poulin gives us an insight into digital strategy. First we discuss what it actually means, and how the strategic approach can be beneficial both for the client and the consultant. Then we break down the process into edible steps, so that everyone can start practicing elements of digital strategy in their client work. by UI Breakfast: UI/UX Design and Product Strategy