In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page.
Show Notes

Just F... Ship It by Amy Hoy with Alex Hillman, where they teach to make products crispy, not soggy
Amy Hoy talking about Sales Safari at La Conf Paris 2013
Getting Started with Fancy Hands by Kai Davis
The Traffic Manual by Kai Davis
Traffic Powerup by Kai Davis
The best book on writing long-form sales copy: The Brain Audit by Sean D'Souza
Good example of intricate premium language & positioning: Bounce Exchange
Good example of a smart naming pattern: Double Your Dating by David DeAngelo
The UI Audit by Jane Portman