Ethan Brown is the CEO and Founder of Beyond Meat and he has one simple goal: make meat out of plants. In our conversation, Ethan shares details about how close his company is to creating a product that perfectly mimics the taste, texture, smell, and experience of meat. He also talks about the unique challenges and innovations that come with pioneering the plant-based protein space and what they are doing to ensure that their products are not only as close to the “real thing” as possible but made with the highest quality and most healthy ingredients they can find. Ethan has made a steadfast decision not to use GMOs or other controversial ingredients that competitors use in order to keep Beyond Meats products as clean and recognizable as possible. As you’ll hear in this conversation, he is incredibly driven and hopes to help his team become the group that completely transforms the food system. To hear more about how he plans to do that – you'll have to listen! Support the Podcast for as low as $5 per month: https://www.patreon.com/eftp  Show notes for this episode: https://eftp.co/ethan-brown   More about Eat For The Planet: https://eftp.co/ Newsletter signup: hhttps://eftp.co/newsletter Follow us on Facebook and Instagram Follow Nil Zacharias on Twitter