Jesse is joined by Green Bean Coffee Buyer Timothy Hill and President of Counter Culture Brett Smith to discuss the company's perspective on sustainability and World Coffee Research's Checkoff Program. Counter Culture CoffeeWebsite: CounterCultureCoffee.comInstagram: @CounterCultureCoffeeMentionsWorld Coffee Research — JOIN THE CHECKOFF PROGRAMSmithsonian Global — Smithsonian Migratory Bird Center’s Bird Friendly® Coffee Program Protects Migratory Birds and Supports Shade-Grown Coffee FarmsMore episodes at TheCoffeePodcast.orgEmail us at info@thecoffeepodcast.orgInstagram @TheCoffeePodcast