Wholesale! It is a vital part of both your success as a roaster-retailer, and the success of specialty coffee globally. Setting up a program that is sustainable, true to your values, and serves your team and your customers well is an absolute priority. It is no small task to venture into the world of wholesale as there are a lot of complexities and hurdles that will need to be worked through along the way. Having a great foundation laid is the first step and  today's guest, Sarah Richmond, does a fantastic job laying that foundation for us. We discuss integrity, values, servant leadership, systems, pitfalls to avoid in wholesale, books you should read, and 5 key steps you need to take in setting up a program that will bring joy and growth to you, your team, your business, and your customers.  Honestly, Sarah is the kind of person any professional would want as a mentor and having her in the program is an absolute privilege.  Please listen deeply and enjoy!  LINKS: Books: Mindset by Carol Dweck Dream Team by Shane Snow Podcasts: Learning Leader w/ Ryan Hawk