Shane Mac co-founded Assist five years ago with Geek Squad founder Robert Stephens. Since then, Assist has focused on enabling the talking internet for brands; first with chat bots, then with voice apps. Mac says the company's work centers around bookings, ordering and online to offline engagement use cases. The projects always involve backend systems integration. Whether it is taking beer orders at a baseball game on iMessage, selling flowers through Google Assistant or booking beauty appointments at Sephora by chatbot, Assist attempts to work on projects that touch the core of its customers' businesses. Mac first appeared on Voicebot Podcast Ep 18 in November 2017. This episode stands on its own, but we recommend you go back and listen to one of the most insightful guests to date to hear the entire back story and vision. We recorded this episode live at Voice Summit AI 2018 to review how things have changed over the past year. Enjoy!