Genius Network Member Sally Hogshead about the 7 Advantages of Fascination, How to Charge Up To Four Times More for Selling the Same Thing, and much more. Sally Hogshead is a multiple NY Times Best Selling author, professional speaker, chief executive officer of Fascinate, Inc and a former advertising executive that helps you understand how to stand out by understanding how the world sees you. Recorded Live From A Genius Network Meeting. Here’s a glance at what you’ll learn from Sally in this episode: How you can charge up to four times more for selling the same thing How Strategic Polarization makes you more powerful Why different is more effective than better How to find the perfect words that create action in the consumer What you can do better when you understand your distinct fascination advantages How to attract the right clients who are going to pay you more to do exactly what you love How Sally generates $28 from a $2 business card And more! Shownotes, special resources, and links from this episode can be found at: GeniusNetwork.com/8